How do you use the Business Model Canvas to capture and communicate the value proposition of a solution?

1 What is solution architecture?

Solution architecture is the process of defining, designing, and delivering a solution that meets the needs and expectations of the stakeholders. It involves creating a high-level blueprint that describes how the solution will work, what components it will consist of, and how it will integrate with the existing systems and environment. Solution architecture also considers the non-functional requirements, such as performance, security, scalability, and reliability.

2 Why use BMC for solution architecture?

BMC can help you to communicate the value proposition of your solution in a clear and concise way. By using BMC, you can show how your solution addresses the problems and goals of your customers, how it creates and delivers value, and how it generates and captures revenue. BMC can also help you to identify and validate the assumptions and hypotheses behind your solution, and to test and refine them with feedback from the market. BMC can also serve as a common language and framework for collaborating with other stakeholders, such as business owners, developers, and users.

3 How to use BMC for solution architecture?

To use BMC for solution architecture, you need to define your customer segments, value proposition, channels, revenue streams, key resources, key activities, key partnerships, and cost structure. Specifically, consider who the target users are and what their needs are. Additionally, you need to determine the unique value your solution provides and how it differs from existing alternatives. Furthermore, consider how you will reach and communicate with your customer segments as well as generate income from your solution. Lastly, think about the main assets and capabilities needed to create and deliver your solution, the core tasks and processes required to do so, the external partners and suppliers you need to collaborate with, and the expenses and investments necessary to create and deliver your solution.

4 How to present and share your BMC?

Once you have completed your BMC, you can use it to present and share your value proposition of your solution with different audiences. You can use different formats and tools to create and display your BMC, such as posters, slides, online platforms, or apps. You can also use different techniques and methods to communicate and explain your BMC, such as storytelling, storytelling, pitching, or prototyping. The key is to tailor your presentation and message to the needs and interests of your audience, and to invite feedback and questions.