How do you use bing ads remarketing to re-engage your past visitors and customers?

1 What is bing ads remarketing?

Bing ads remarketing is a feature of Microsoft Advertising that lets you create and manage remarketing lists based on the actions and behaviors of your website visitors. You can use these lists to segment your audience and show them relevant ads across the Microsoft Audience Network, which includes MSN, Outlook, Skype, and other partner sites and apps. You can also use remarketing lists to modify your bids, keywords, and ad copy for your search campaigns on Bing, Yahoo, and AOL.

2 How to set up bing ads remarketing?

To use bing ads remarketing, you need to have a Microsoft Advertising account and a website that is verified with Bing Webmaster Tools. You also need to add the Microsoft Advertising UET (Universal Event Tracking) tag to your website, which is a snippet of code that tracks the actions and events of your visitors. You can generate and install the UET tag from your Microsoft Advertising account, or use a tag manager tool like Google Tag Manager. Once you have the UET tag on your website, you can create remarketing lists based on the criteria you choose, such as pages visited, time spent, products viewed, or conversions completed.

3 How to create remarketing campaigns?

After you have created your remarketing lists, you can use them to create remarketing campaigns on Microsoft Advertising. You can either create a new campaign or use an existing one, and select the remarketing option as your campaign goal. You can then choose the remarketing lists you want to target, and set your budget, bid strategy, location, language, and ad schedule. You can also create ad groups and ads for your remarketing campaign, and customize them according to your audience segments and goals. You can use text, image, or video ads for your remarketing campaign, and make sure they are relevant, compelling, and clear.

4 How to optimize remarketing campaigns?

To get the most out of your remarketing campaigns, you need to monitor and optimize them regularly. You can use the Microsoft Advertising reports and analytics tools to measure the performance of your remarketing campaigns, and see how they compare to your other campaigns. You can also use the conversion tracking feature to track the actions and outcomes of your remarketing campaigns, such as sales, leads, or sign-ups. You can then use the insights from these data to adjust your remarketing strategy and tactics, such as changing your bids, budgets, ad copy, or targeting options.

5 How to avoid remarketing pitfalls?

Remarketing can be a powerful tool for re-engaging past visitors and customers, but it can also backfire if done incorrectly. To prevent this, you should set frequency caps and duration limits for your campaigns, and exclude users who have already converted or taken action. Additionally, it is important to create different remarketing lists based on criteria such as interests or behaviors, and show them ads that match their needs and preferences. Lastly, you must follow Microsoft Advertising policies and best practices for remarketing, and respect the choices and preferences of your audience to avoid collecting and using personal or sensitive information without consent.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?