How do you use analytics to keep customers happy?

?? How do you use analytics to keep your customers happy? First, you need good quality inputs (data) from your customers. You can collect data from surveys, interviews, workshops, online chat, email, compliments, complaints & product reviews. You can also collect data around how your customers interact with your software using tools like Fullstory or similar. A solid data science team can help you collect, store and view your data as a story. A story that provides you with insights about who your customers are, what the like, what they don't like, & what they struggle with when using your product. Good data tools can also help whether its STOIC, Tableau, PowerBI, Datadog, Kibana, Metabase, Grafana or similar. #data #insight #bi

At the heart of understanding your customers is recognizing that our brains instinctively categorize and pattern information. Our brain’s reward centers activate more when things are personalized to us. With analytics, you’re not just segmenting data; you’re tapping into the innate human desire for personalized experiences. Something to try: Use predictive analytics to forecast a customer’s next move, making their experience feel almost intuitive.

Based on my experience, I consider Microsoft Excel to be a fundamental tool for getting started in data analysis. Its accessibility and basic functionalities make it a valuable entry point. Subsequently, I have progressed to Power BI, a tool where I have experienced a significant impact in data analysis. With Power BI, I not only achieve greater efficiency in analysis but also have access to a variety of advanced features. Furthermore, I highlight the recommendation of Tableau as a complementary tool. This platform has allowed me to delve deeper into data analysis, providing advanced visualizations and robust analytical capabilities.

Feedback isn’t just about words; it’s about the neural pathways being formed when customers use your product. Every preference, click, and choice is a glimpse into the consumer’s mind. From a brain’s perspective, familiarity and ease increase dopamine release, linked with satisfaction. You can use analytics to highlight which aspects of your product trigger positive neural responses.

A seamless journey isn’t just good business; it ensures the creation of positive long-term memories. You can utilise analytics to pinpoint areas in the customer journey that may cause stress or confusion. By smoothing these out, you’re not just improving user experience; you’re forming favorable lasting memories in your customer’s minds.

Ampliando la información del artículo, existen herramientas como Hotjar o Clarity que posibilitan comprender la interacción del cliente y entender sus desafíos en la plataforma. Además, estas herramientas facilitan la realización de encuestas para identificar en qué fase del embudo se necesita mayor esfuerzo.