How do you use the 4MAT model to design engaging presentations for different learning styles?

1 What is the 4MAT model?

The 4MAT model is a learning cycle developed by Bernice McCarthy in the 1980s, based on the idea that people have different preferences for how they perceive and process information. It divides learners into four quadrants, each with a different question and approach. For example, those in the ‘Why’ quadrant are motivated by personal meaning and values, and prefer stories, examples, and metaphors that connect the topic to their own experiences. Those in the ‘What’ quadrant are motivated by logic and analysis, and appreciate clear definitions, explanations, and evidence that support the topic. In the ‘How’ quadrant, learners are motivated by practice and application, so demonstrations, exercises, and activities that allow them to try out the topic are ideal. Finally, those in the ‘What if’ quadrant are motivated by creativity and innovation. They enjoy challenges, questions, and scenarios that encourage them to explore the topic from different perspectives.

2 How to use the 4MAT model in presentation development

To use the 4MAT model in presentation development, you need to design your presentation in four phases, each corresponding to one of the learning styles. Each phase should have a clear objective, a key message, and a slide design that supports the learning style. The first phase should focus on capturing the attention and interest of your audience by using images, colors, and fonts that evoke emotions and feelings. You can also use stories, anecdotes, or quotes that relate to your topic and your audience. The second phase should provide the information and knowledge that your audience needs to understand your topic. It should include graphs, charts, tables, or diagrams that present the data and facts clearly and concisely. You can also use bullet points, headings, or icons that organize and highlight the key information. The third phase should show the skills and techniques that your audience can use to apply your topic by using videos, animations, or screenshots that demonstrate the steps or processes involved in your topic. You can also use checklists, tips, or examples that provide practical guidance and advice. The fourth phase should inspire the creativity and curiosity of your audience by using questions, puzzles, or games that stimulate their imagination. You can also use scenarios, cases, or testimonials that show the impact or potential of your topic.

3 How to adapt the 4MAT model to your presentation context

The 4MAT model is a flexible and adaptable framework that can be used for different types of presentations and audiences. To ensure the effectiveness of the model, you should consider adjusting the length and depth of each phase to fit your presentation time and audience level. Additionally, align the content and style of each phase with your presentation goal and audience expectations. Moreover, you should balance the variety and consistency of each phase to maintain the interest and attention of your audience. This can be done by using different media, formats, and interactions in each phase while also having a consistent theme, color scheme, and font throughout.