The final step to updating your sales forecast is to adjust the forecast to reflect the new expectations and assumptions based on the change. This means revising your sales goals, targets, and quotas, as well as your sales strategies, tactics, and actions. To do this effectively, you need to communicate with your sales team and stakeholders about the change and its implications for your sales forecast and plan. Explain the rationale, evidence, and logic behind your adjustments and solicit their feedback and input. Additionally, you must update your sales forecast model and methodology to incorporate the change and its impact. Utilize historical data, current data, and future projections to estimate your sales performance under the new conditions. Apply appropriate forecasting techniques, such as bottom-up, top-down, or hybrid methods, depending on your data availability and accuracy. It's also important to monitor and review your sales forecast regularly and frequently to track your progress and performance against your revised goals and targets. Use dashboards, reports, and analytics to measure and analyze your sales results so you can identify any gaps, deviations, or trends. Adjust your forecast as needed based on new information or changes. Ultimately, updating your sales forecast when customer needs change is an ongoing process that necessitates constant attention, communication, and evaluation in order to ensure that it is accurate, realistic, and aligned with customer needs as well as business objectives.