How do you update your resume and cover letter for different markets?

1 Research the market

Before you start updating your resume and cover letter, do some research on the market you are targeting. Find out what the common resume formats, styles and lengths are, what the preferred language and tone are, and what the most relevant keywords and skills are. You can use online resources, such as job boards, career websites and professional networks, to get a sense of the market standards and expectations. You can also reach out to people who work in your desired field or location and ask for their feedback and advice.

2 Adapt your resume

Once you have done your research, you can start adapting your resume to fit the market. Depending on the market, you may need to change the order, content and layout of your resume sections. For example, some markets may prefer a chronological resume, while others may prefer a functional or hybrid resume. Some markets may require a photo, a personal statement or a summary of qualifications, while others may not. Some markets may value your education, certifications or awards more than others. Some markets may expect you to include specific details, such as your visa status, your availability or your salary expectations, while others may not. The key is to tailor your resume to highlight your most relevant and transferable skills and achievements for the specific job and market you are applying for.

3 Customize your cover letter

Your cover letter is your chance to introduce yourself, explain your motivation and interest, and showcase your fit for the role and the organization. To make a good impression, you need to customize your cover letter for each application and market. Avoid using generic or template cover letters that do not address the specific requirements and expectations of the job and the employer. Instead, use your research to craft a cover letter that demonstrates your knowledge of the market, the industry and the company. Highlight your relevant skills, qualifications and achievements, and show how they match the job description and the company's goals and values. Use a professional and courteous tone, and avoid any slang, jargon or idioms that may not be understood or appreciated by the reader. Keep your cover letter concise, clear and focused, and end with a call to action and a thank you note.

4 Proofread and edit

Before you send your resume and cover letter, make sure you proofread and edit them carefully. Check for any spelling, grammar, punctuation or formatting errors that may undermine your credibility and professionalism. Use a consistent and appropriate font, size, color and style throughout your documents. Make sure your contact information is accurate and up to date. Use a reliable and secure email address and phone number. If possible, ask someone else to review your resume and cover letter and give you constructive feedback. You can also use online tools, such as grammar checkers, spell checkers or resume scanners, to help you improve your documents.

5 Follow up

After you submit your resume and cover letter, do not forget to follow up with the employer. Depending on the market, you may need to wait for a few days or weeks before you contact them. You can use email, phone or social media to follow up, depending on the preferred communication method of the employer. When you follow up, be polite and respectful, and express your continued interest and enthusiasm for the role. Remind them of your main qualifications and skills, and ask them if they need any additional information or documents from you. Thank them for their time and consideration, and ask them about the next steps in the hiring process.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?