How do you update your product road map after each release?

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A product road map is a strategic tool that communicates your vision, priorities, and progress to your stakeholders. But it's not a static document that you can set and forget. It needs to be updated regularly to reflect the changing needs of your customers, market, and business. How do you update your product road map after each release? Here are some tips to help you keep your road map relevant and aligned with your goals.

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Julia Sitnikova

Technical Program Manager I Co-Founder and CEO @BRO, SporTech
Supriya Rai

Co-founder & CPO @ Surf | Entrepreneur and AI Product Leader
Mairon Carvalho

Product Manager | Gest?o de produtos digitais | Growth | Marketplace

1 Review your release outcomes

The first step to update your product road map is to review the outcomes of your latest release. Did you deliver what you promised? Did you achieve the expected value and impact? Did you learn anything new from user feedback, analytics, or experiments? How did your release affect your key performance indicators (KPIs) and metrics? Use data and evidence to evaluate your release performance and identify any gaps, issues, or opportunities for improvement.

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Julia Sitnikova

Technical Program Manager I Co-Founder and CEO @BRO, SporTech
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It is necessary to visualize the status of features on the roadmap to ensure that stakeholders can review progress and make informed decisions about whether to shift, replace, or keep features as is. It is always necessary to align the moment when the development team is ready to start with the features shown on the roadmap with their actuality.

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Mairon Carvalho

Product Manager | Gest?o de produtos digitais | Growth | Marketplace
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The post-launch review is essential to check if our plans align with reality. We assess whether we fulfilled promises, achieved expected values, and learned from feedback and analyses. Data-driven analysis reveals the launch performance and identifies opportunities for continuous improvement.

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2 Revisit your product strategy

The next step is to revisit your product strategy and make sure it's still valid and aligned with your vision and goals. Your product strategy defines the problem you're solving, the value proposition you're offering, the target market you're serving, and the differentiation you're creating. It also guides your product decisions and prioritization. You should check if your product strategy needs any adjustments based on your release outcomes, customer feedback, market trends, competitor analysis, or business changes.

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Maria Stefova

Senior Product Manager | 6+ Years in B2C, B2B, SaaS | Edtech & AI Expertise | Boosted Retention by 20%
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Revisiting your product strategy after every release depends on how often you release. For releases every two weeks, it's unnecessary to update the strategy that frequently. Instead, consider reviewing it quarterly or annually. Using the Objective Key Results (OKR) system can help track your progress toward goals. If a release doesn't produce the desired outcomes or help achieve your key results, it's time to explore new hypotheses.

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3 Reprioritize your product backlog

The third step is to reprioritize your product backlog and decide what to work on next. Your product backlog is a list of features, enhancements, bugs, and tasks that you want to deliver in the future. You should use your product strategy, KPIs, and metrics as criteria to rank your backlog items by value, urgency, and feasibility. You should also consider the dependencies, risks, and costs of each item. You should aim to have a clear and realistic backlog that reflects your current and future priorities.

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Mairon Carvalho

Product Manager | Gest?o de produtos digitais | Growth | Marketplace
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I emphasize that reprioritization is not a solo task for the Project Manager; they should collaborate, listen to the team's opinions, and consider stakeholder perspectives. This way, the prioritization process becomes more seamless and inclusive.

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4 Refresh your product road map

The final step is to refresh your product road map and communicate it to your stakeholders. Your product road map is a visual representation of your product direction, goals, and timeline. It shows what you plan to deliver in the short-term and long-term, and why. You should update your road map with the latest information from your backlog, strategy, and release outcomes. You should also highlight any changes, assumptions, or uncertainties that may affect your plan. You should use your road map as a tool to align, inform, and engage your stakeholders.

Updating your product road map after each release is a crucial part of product road mapping. It helps you keep your product relevant, valuable, and aligned with your vision and goals. It also helps you build trust, transparency, and collaboration with your stakeholders. By following these tips, you can update your product road map effectively and efficiently.

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Maria Stefova

Senior Product Manager | 6+ Years in B2C, B2B, SaaS | Edtech & AI Expertise | Boosted Retention by 20%
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Ensure your product roadmap is easy to find and accessible to stakeholders. They should quickly understand what you're working on and why. Make your prioritization principles clear and transparent to both stakeholders and your team.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Supriya Rai

Co-founder & CPO @ Surf | Entrepreneur and AI Product Leader
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Mastering the product road map is an art of evolution, not a one-time creation. ?? After each release, it's about listening intently to user feedback, analysing performance metrics, and staying agile. Prioritise updates that align with customer needs, pivot strategies when required, and always keep a finger on the pulse of market trends. Adaptability is the key to a road map that not only navigates but leads the way. Also, do a release retro, it helped me improve the release process and find helpful suggestions/ideas from other stakeholders.

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How do you update your product road map after each release?

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1 Review your release outcomes

2 Revisit your product strategy

3 Reprioritize your product backlog

4 Refresh your product road map

5 Here’s what else to consider

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