How do you update your fundraising strategies for changing donor expectations?

1 Understand your donors

The first step is to understand who your donors are, what they care about, and how they want to engage with your cause. You can use surveys, interviews, focus groups, or data analysis to gather insights about your donor segments. You can also create donor personas to represent the different types of supporters you have and their characteristics. By understanding your donors, you can tailor your messaging, channels, and offers to their needs and interests.

2 Communicate your impact

Donors want to know how their donations make a difference. They want to see the results and outcomes of your work, not just the activities and inputs. You can communicate your impact by using stories, testimonials, photos, videos, or infographics to show the change you create. You can also use metrics, indicators, or reports to demonstrate the progress and achievements of your projects. By communicating your impact, you can build trust, loyalty, and satisfaction among your donors.

3 Diversify your methods

Donors have different preferences and habits when it comes to giving. Some prefer online donations, others like mail or phone calls, and others enjoy events or peer-to-peer fundraising. You can diversify your methods by offering multiple options and platforms for your donors to choose from. You can also experiment with new or emerging methods, such as social media, mobile, or crowdfunding, to reach new audiences and tap into new trends. By diversifying your methods, you can increase your reach, retention, and revenue.

4 Personalize your approach

Donors want to feel valued and appreciated. They want to have a personal and meaningful relationship with your organization. You can personalize your approach by using their names, preferences, and histories in your communications. You can also segment your donors based on their giving levels, interests, or behaviors, and send them relevant and customized messages. You can also thank your donors in different ways, such as cards, calls, or recognition programs. By personalizing your approach, you can enhance your donor experience and loyalty.

5 Involve your donors

Donors want to be more than just passive givers. They want to be part of your mission and vision. You can involve your donors by inviting them to participate in your activities, events, or campaigns. You can also ask them for their feedback, opinions, or ideas on your work. You can also create opportunities for them to volunteer, advocate, or network with your organization. By involving your donors, you can deepen your engagement, connection, and commitment.

Updating your fundraising strategies for changing donor expectations is not a one-time task. It is an ongoing process that requires continuous learning, testing, and improvement. By following these tips, you can keep up with the changing needs and wants of your donors and grow your support and impact.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?