How do you update your existing content?

Need to add few points 1. First of all not all content need to updated some just need to restructure as well, for that you can not use any tool its the work of actual human who are subject expert. 2. During audit you must show to user when is updated, so you need to track of your update timeline as well, if that subject does not required any update so you need to maintain track of it where you mention abouthing to track historical changes in subject, so you can predict the change coming to subject.

Audit Your Content to know Content gaps "You first have to know what is missing..." Regularly updating your content is essential for maintaining its relevance and effectiveness. Start with a comprehensive audit. Review all existing content to identify outdated information, broken links, and underperforming posts. Review metrics like traffic, engagement, and conversion rates to determine what needs to change. This approach ensures that your content remains valuable to your audience.

Few things to avoid during refreshing the content. 1. Don't just rewrite the paragraphs, it's not helpful at all, you need to add new or updated value to content otherwise don't stuck into FOMO of content refresh. 2. Sometime there is tone of changes happening in topic so in those case create separate pages and build proper interlinking for thos subtopics, by that you creating meaningful cluster of topic and just update the main article with small introduction of new article with linking to it.

"Add some sparkle..." Refresh Your Content for Better Engagement Start by updating outdated information and adding recent statistics. Enhance the content with multimedia like: 1. Images 2. Videos 3. Infographics to make it more engaging. Rewriting headlines and subheadings can also improve SEO and readability. Regularly refreshing your content keeps it relevant and impactful.

Optimizing your content ensures it reaches its full potential. Start with keyword research to update your SEO strategy, and add relevant terms naturally throughout the text. Improve readability by breaking up long paragraphs, using bullet points, and adding clear subheadings. Ensure fast loading times by compressing images and removing unnecessary code. Additionally, include strong CTAs to guide readers toward desired outcomes.

Few things are wrong in the topic of optimizing content in current context. 1. Given all suggestions are generic for any SEO they all know to add catchy title description keyword ans blah blah blah, here need to add value when you talking about optimized the content, mention what to do with content dont mention best practices pf SEO to optimize content in the sake of updating content. 2. Give steps to optimize content based on you content audit, share some example of how they can optimized their old content.

Here are some suggestions to improve your website's performance and user experience: - Improve CTR by updating metadata to align with user intent. - Check Google Search Console to discover new keywords for your pages. Add relevant information that answers all users' questions. - Analyze competitors to identify any missing information on your page. Add it on your page, so users don't have to return to the Google search results. - Check both internal and external links for any broken links. Fix or replace them.

This falls into repurposing your content as well. I write a blog post and then: 1. Post to socials 2. Make a post in Google Business Profile 3. Post it on Medium 4. Post it in directories that allow posting 5. Post it for groups that allow posting 6. Create a few social graphic cards to post and link back 7. Create a video under 1 minute on the topic and a longer video to add to my post. Start repurposing your existing content instead of trying to create new content and not posting anything because you do not know what to post!

"Don't just publish and forget" Share updates on social media platforms like Linkedin. Post at times when your audience is most active. Engage with online communities like on Reddit and forums relevant to your topic to broaden your reach. Utilize email newsletters to keep your subscribers informed and drive traffic. Regularly monitor engagement metrics to refine your strategies. Consistent and strategic promotion ensures your content reaches a wider audience.

Must mention thing is, "only do repurpose of you content when the whole topic is changed or evaluated and merged with Some other topic, if you do blindly repurposing of your content that can lead you to traffic drop and keyword loss as well".

"purpose could change with time, so change the content accordingly" Repurposing content allows you to maximize its lifespan and reach new audiences. Transform blog posts into infographics, videos, or podcasts to cater to different preferences. You can combine related articles into comprehensive guides or eBooks. Share insights from your content in social media posts. This approach not only saves time but also enhances your content’s visibility.

This is not required at all, until your topic is stock market, news, weather forecast, or similar kind of topics. Only these kind of topic required regular update.