How do you update your content for current trends and issues?

1 Know your audience

The first step to updating your content is to know your audience. Who are they? What are their goals, challenges, interests, and preferences? What are the current topics and issues that matter to them? How do they consume and respond to content? You can use various methods to gather this information, such as surveys, feedback forms, social media, analytics, or interviews. By knowing your audience, you can tailor your content to their needs and expectations, and avoid topics that are outdated, irrelevant, or insensitive.

2 Follow the trends

The next step is to follow the trends that affect your niche and your audience. You can use various sources to stay updated on the latest news, developments, opinions, and insights, such as blogs, podcasts, newsletters, magazines, books, or online platforms. You can also use tools like Google Trends, BuzzSumo, or Quora to find out what people are searching for, talking about, or asking about. By following the trends, you can identify the gaps, opportunities, and challenges that you can address in your content, and show your audience that you are aware and informed.

3 Add value

The third step is to add value to your content by providing useful, relevant, and actionable information that solves a problem, answers a question, or inspires a change. You can use various techniques to add value to your content, such as storytelling, examples, statistics, quotes, case studies, or testimonials. You can also use different formats to deliver your content, such as slides, videos, podcasts, or infographics. By adding value to your content, you can capture your audience's attention, build trust and credibility, and motivate them to take action.

4 Be authentic

The fourth step is to be authentic in your content by expressing your personality, voice, and style. You can use various elements to be authentic in your content, such as humor, anecdotes, emotions, opinions, or personal stories. You can also use different techniques to connect with your audience , such as asking questions, sharing feedback, inviting participation, or acknowledging their concerns. By being authentic in your content, you can differentiate yourself from other speakers, create rapport and engagement, and inspire loyalty and advocacy.

5 Test and refine

The final step is to test and refine your content by measuring its impact, effectiveness, and feedback. You can use various metrics to test and refine your content, such as views, likes, shares, comments, ratings, or conversions. You can also use different methods to collect and analyze feedback , such as surveys, polls, reviews, or interviews. By testing and refining your content, you can identify what works and what doesn't, and make adjustments and improvements accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?