How do you update and maintain content credibility over time?

Assign ownership of each piece of content to its author. Over time, the individuals on your team will develop specializations and become internal experts on specific topics in your industry. Any content related to that specialization will become their responsibility, and their passion. As a result, they will know each post, column and profile well enough to explain where it fits in the company's content bibliography. A sense of ownership over content areas often comes with a by-line and that also strengthens accountability, accuracy and reliability.

Stay away from recycling and move towards personal experimentation. If you haven't tested something out in your own life and measured the results, don't pretend you know what you're talking about. Speak from direct experience as much as possible. It's okay to fill in the gaps from others, but don't make it your main source of information within your content.

I implement a content audit strategy, which involves regular reviews of existing content to ensure relevancy and accuracy. Dates, facts, statistics - anything that could change over time is checked and updated. Also, I pay attention to user feedback and engagement metrics. They're gold mines for understanding what's resonating with our audience. Additionally, refreshing old but high-performing content with new information or formats can help maintain its value. But remember, it's not about change for change's sake - every update should serve the audience better. I'm always mindful of that.

Before publishing any content, conducting thorough research is crucial for ensuring accuracy and credibility. This entails fact-checking and source verification, as well as providing links or citations to support your claims. An additional strategy is to establish yourself as a thought leader in your industry by creating high-quality content regularly, interacting with your audience, and establishing a reputation for expertise.

It starts with regular audits. I review content to ensure it's still accurate, relevant, and in line with current SEO best practices. When updating content, I add fresh insights, recent data, or new perspectives. It's about keeping the content vibrant and valuable for the audience. As for credibility, I cite reputable sources, back up claims with data, and ensure transparency. An honest, data-driven approach builds trust with the audience. Regular updates and a commitment to credibility ensure the content stays in good standing with both the audience and search engines.