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How do you transform old content into infographics, ebooks, or podcasts?

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You have a lot of valuable content on your website, but it may not be reaching its full potential. Maybe it's outdated, buried, or not optimized for different formats and channels. How can you make the most of your existing content and attract more leads, traffic, and engagement? One way is to transform your old content into infographics, ebooks, or podcasts. These are popular and versatile types of content that can appeal to different audiences, platforms, and learning styles. Here are some tips on how to do it.

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1 Choose the right content

Not all content is suitable for repurposing into infographics, ebooks, or podcasts. You need to select content that is evergreen, relevant, and informative. It should also have a clear structure, a strong message, and enough data or insights to support it. You can use analytics tools, surveys, or feedback to identify your best-performing or most-requested content. You can also look for content gaps or opportunities to update or expand your existing content.

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2 Adapt to the new format

Once you have chosen your content, you need to adapt it to the new format. This means considering the purpose, audience, and style of each type of content. For infographics, you need to simplify and visualize your content, using charts, icons, colors, and fonts to convey your key points. For ebooks, you need to organize and elaborate your content, using chapters, headings, subheadings, images, and quotes to create a comprehensive and engaging resource. For podcasts, you need to narrate and personalize your content, using stories, examples, interviews, and sound effects to create a conversational and interactive experience.

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Sara Peterson

Collaborative Marketing Leader | Content Strategist | Creative Director
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A series of related blog posts is a great candidate to repurpose into an ebook. Treat each blog as a section or chapter. If necessary, reformat them for consistency across each section. Be sure to add an introduction that ties them all together and a conclusion that offers your unique thought leadership and commentary on the larger topic. Look for opportunities within the content to add visual interest with pull quotes or infographics depicting key statistics. And don't forget to optimize the original blog posts by adding a promo for the ebook offering it as a more comprehensive resource on the topic.

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3 Optimize for distribution

The final step is to optimize your new content for distribution. You need to make sure that your infographics, ebooks, or podcasts are easy to find, share, and consume. For infographics, you need to use descriptive titles, alt text, captions, and keywords to improve your SEO and accessibility. You also need to use appropriate sizes, formats, and embed codes to ensure your infographics display well on different devices and platforms. For ebooks, you need to use attractive covers, landing pages, CTAs, and forms to generate leads and conversions. You also need to use PDFs or other compatible formats to ensure your ebooks can be downloaded and read easily. For podcasts, you need to use catchy titles, descriptions, tags, and thumbnails to attract listeners and subscribers. You also need to use audio editing tools, hosting services, and directories to ensure your podcasts can be streamed and downloaded smoothly.

By transforming your old content into infographics, ebooks, or podcasts, you can extend the life and reach of your content. You can also provide more value and variety to your audience, and showcase your expertise and creativity. Try these tips and see how they can boost your inbound marketing strategy.

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Molly Rigatti

Director of Sales & Marketing @ Impulse Creative ?? Elite HubSpot Partner
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Don’t forget about the promotion part of distribution! If your content is 10 tips here are a few ideas: - turn those tips into an emails series (10 tips over 10 weeks!) - use those tips and quotes for a social media campaign (follow us for a tip a day!) - open up the conversation for collaboration (what tips would you add?)

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ruben Nersesian

Boosting profits by 20-400% for experts in Health, Beauty, Wellness, & Business niches through proven marketing strategies that enhance Personal Brand Authority and Financial Performance | Satisfied clients for 25+ years
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Old content should always be enriched by adding updated data, fresh examples, and new case studies. This is important because no one is interested in receiving outdated information, even if it's presented in a new format. Thus, the right approach to repurposing content is not simply packaging old content in new formats. It's about creating new content based on the foundation of the old. When repurposing content, consider conducting research to find the latest statistics, incorporating recent case studies, and providing fresh perspectives. This ensures that your content remains relevant, engaging, and useful to your audience.

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How do you transform old content into infographics, ebooks, or podcasts?

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1 Choose the right content

2 Adapt to the new format

3 Optimize for distribution

4 Here’s what else to consider

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