How do you track digital OKRs?

1 What are digital OKRs?

Digital OKRs are specific, quantifiable, and time-bound goals and results that you want to achieve in your digital strategy. They can be related to any aspect of your digital presence, such as website traffic, conversions, engagement, retention, revenue, or customer satisfaction. Digital OKRs should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. For example, a digital OKR could be: Increase website visitors by 20% in Q1 by optimizing SEO and launching a PPC campaign.

2 Why are digital OKRs important?

Digital OKRs are important because they help you focus on the most impactful and meaningful outcomes for your digital strategy. They also help you align your team and stakeholders around a common vision and direction, and communicate your progress and achievements. Digital OKRs can help you create a culture of accountability, transparency, and continuous improvement, as well as foster innovation and experimentation. By tracking digital OKRs, you can measure your performance and impact, and identify what works and what doesn't.

3 How do you set digital OKRs?

To set digital OKRs, you need to start with your vision and strategy, and identify the main goals and challenges that you want to address. Then, you need to break down your goals into smaller and more specific objectives, and assign key results that indicate how you will measure your success. You can use a template or a tool to document and organize your digital OKRs, such as Google Sheets, Asana, or OKR software. You should also involve your team and stakeholders in the process, and get their feedback and buy-in.

4 How do you track digital OKRs?

To track digital OKRs, you need to collect and analyze data that reflects your key results. You can use various tools and platforms to gather and visualize your data, such as Google Analytics, Facebook Insights, HubSpot, or Tableau. You should also set up regular check-ins and reviews with your team and stakeholders, to monitor your progress, celebrate your wins, and address any issues or gaps. You should also be flexible and adaptable, and adjust your digital OKRs if needed, based on your data and feedback.

5 How do you improve your digital OKRs?

To improve your digital OKRs, you need to learn from your data and feedback, and identify the best practices and opportunities for optimization. You can use different methods and frameworks to analyze and improve your digital OKRs, such as SWOT analysis, A/B testing, or Lean Canvas. You should also seek input and advice from your team and stakeholders, and leverage their expertise and insights. You should also keep yourself updated and inspired by the latest trends and best practices in digital strategy.

6 How do you celebrate your digital OKRs?

To celebrate your digital OKRs, you need to acknowledge and appreciate your team and stakeholders for their contributions and achievements. You can use different ways and channels to celebrate your digital OKRs, such as email, social media, or video call. You can also share your stories and results with your wider audience, such as customers, partners, or media. You should also reward yourself and your team for your hard work and dedication, and enjoy the fruits of your digital strategy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?