How do you thank donors after a fundraiser?

1 Be timely

Don't wait too long to send your thank-you notes. Ideally, you should acknowledge your donors within 48 hours of receiving their donation. This shows that you respect their generosity and that you are organized and professional. You can use email, phone, or mail to express your gratitude, depending on the size and preference of your donor base.

2 Be personal

Don't send generic or mass-produced thank-you messages. Personalize your notes with the donor's name, the amount and date of their donation, and the specific impact of their gift. Use a warm and friendly tone and avoid jargon or clichés. If possible, sign your notes by hand or include a handwritten note from a beneficiary or a staff member.

3 Be creative

Don't limit yourself to just words. You can also use photos, videos, stories, or testimonials to show your donors the difference they made. For example, you can send them a photo of the project they funded, a video of the beneficiaries saying thank you, a story of how their donation changed a life, or a testimonial from a partner or a volunteer. These can make your thank-you messages more memorable and emotional.

4 Be informative

Don't leave your donors in the dark about your progress and plans. You can use your thank-you messages to update them on the status and outcomes of your fundraising event and your ongoing work. You can also share your goals, challenges, and opportunities for the future. This can help your donors feel more involved and invested in your cause and your organization.

5 Be respectful

Don't ask for more money or solicit feedback in your thank-you messages. You want to focus on expressing your appreciation and building trust, not making another pitch or request. You can follow up with your donors later with more information, invitations, or surveys, but only after you have thanked them properly and sincerely. You can also include a link to your website or social media channels where they can learn more or engage with you.

6 Be consistent

Don't forget to thank your donors regularly and throughout the year. You want to maintain a positive and lasting relationship with them, not just a one-time transaction. You can send them newsletters, reports, cards, or gifts on special occasions or milestones. You can also invite them to events, webinars, or tours where they can see your work firsthand. You can also recognize them publicly on your website, social media, or annual report, with their permission.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?