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Last updated on 2024年5月6日

How do you test and optimize your web pages for different devices and browsers?

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If you want to create a web page that works well on different devices and browsers, you need to test and optimize it regularly. Testing and optimizing your web page can help you improve its performance, accessibility, usability, and user satisfaction. In this article, you will learn how to use some tools and techniques to test and optimize your web page for different devices and browsers.

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1 Use responsive design

Responsive design is a web design approach that adapts the layout and content of your web page to the screen size and orientation of the device. Responsive design can help you create a web page that looks good and functions well on different devices, such as desktops, laptops, tablets, and smartphones. To use responsive design, you need to use flexible grids, media queries, and relative units to adjust your web page elements according to the device width and height. You can also use frameworks like Bootstrap or Foundation to simplify the process of creating responsive web pages.

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?? Lenny Rozental

CMO at Takeoff | Web design+SEO for SaaS
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A good example of responsive design can be found on Groundswell's website (https://groundswell.io/). Check out how the website responds when you change your browser window size to be wider or more narrow. Everything rearranges to fit the screen in a way that preserves the intended user experience.

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2 Test your web page on multiple devices and browsers

You cannot rely on your own device and browser to test your web page, because they may not represent the diversity of your users. You need to test your web page on multiple devices and browsers to ensure that it works correctly and consistently across different platforms. You can use tools like BrowserStack, LambdaTest, or CrossBrowserTesting to test your web page on various devices and browsers online. You can also use emulators, simulators, or physical devices to test your web page locally. You should test your web page on different screen sizes, resolutions, orientations, and pixel densities, as well as different browser versions, features, and settings.

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Andres Fernandez

Sr. Managing Editor @ Royal Caribbean Group | EMBA candidate
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I have found BrowserStack very useful to conduct thorough testing on various (real) devices, screen resolutions and browser versions (specially older browsers that I might not even be targeting, but there's invariably someone within a client's organization running a really old browser reporting "issues"). For quicker testing of CSS tweaks, I use Firefox's Responsive Design Mode tool, which has the added benefit of allowing you to easily capture screenshots.

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3 Optimize your web page speed

The speed of your web page affects your users' experience and satisfaction, as well as your web page ranking and conversion rate. You need to optimize your web page speed to reduce the loading time and improve the performance of your web page on different devices and browsers. You can use tools like Google PageSpeed Insights, GTmetrix, or WebPageTest to measure and analyze your web page speed and identify the areas that need improvement. You can also use techniques like minifying your code, compressing your images, caching your resources, reducing your redirects, and using a content delivery network (CDN) to optimize your web page speed.

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Andres Fernandez

Sr. Managing Editor @ Royal Caribbean Group | EMBA candidate
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Another optimization technique for mobile that is often overlooked is "offloading vs. hiding". While it might be easier to hide elements you don't want to show on mobile with a simple "display: none", a more effective approach is to offload those elements (such as heavy self-hosted videos, for example) altogether via code.

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4 Check your web page accessibility

Accessibility is the quality of your web page that enables people with disabilities or impairments to access and use it. Accessibility is not only a legal requirement, but also a moral responsibility and a business opportunity. You need to check your web page accessibility to ensure that it complies with the Web Content Accessibility Guidelines (WCAG) and meets the needs and preferences of your users. You can use tools like WAVE, axe, or Lighthouse to check your web page accessibility and detect any issues or errors. You can also use techniques like using semantic markup, providing alternative text, adding captions and transcripts, ensuring color contrast, and enabling keyboard navigation to improve your web page accessibility.

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Andres Fernandez

Sr. Managing Editor @ Royal Caribbean Group | EMBA candidate
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Accessibility is not just legally and morally imperative. It also makes good business sense (among others, because alt text plays a key role in image SEO).

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Leah Ortiz

Project Manager Certified: Let me help you achieve seamless launches for your courses/offers/membership.
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Also, it is recommended that the text and background color be readable. We use apps like AccessiBe for this. It has a lot of features you can check on this. Keep in mind that section 508 is a US accessibility law. In short for all my clients that are part of federal agencies, we must follow this law.

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5 Validate your web page code

The code of your web page is the foundation of its functionality and appearance. You need to validate your web page code to ensure that it follows the standards and best practices of web development and does not contain any errors or bugs that may affect your web page performance or compatibility. You can use tools like W3C Markup Validator, W3C CSS Validator, or JSHint to validate your web page code and correct any mistakes or warnings. You can also use code editors like Visual Studio Code, Sublime Text, or Atom to write and edit your web page code with syntax highlighting, auto-completion, and error detection.

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6 Monitor your web page analytics

The analytics of your web page can provide you with valuable insights into your users' behavior, preferences, and feedback. You need to monitor your web page analytics to measure and evaluate the effectiveness and efficiency of your web page on different devices and browsers. You can use tools like Google Analytics, Hotjar, or Crazy Egg to monitor your web page analytics and track metrics like traffic, bounce rate, conversion rate, engagement, satisfaction, and retention. You can also use techniques like A/B testing, user testing, or surveys to collect and analyze your users' opinions and suggestions and optimize your web page accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you test and optimize your web pages for different devices and browsers?

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2

3

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1 Use responsive design

2 Test your web page on multiple devices and browsers

3 Optimize your web page speed

4 Check your web page accessibility

5 Validate your web page code

6 Monitor your web page analytics

7 Here’s what else to consider

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