How do you test and optimize bullet points in FAQs for SEO and conversions?

While keywords are helpful, it’s most important to write naturally and answer your target audience’s query. Keyword stuffing won’t help you.

One thing I found helpful when optimizing bullet points for SEO is to use semantic search. Semantic search focuses on understanding the intent behind the keywords, rather than just matching exact phrases. This means using related terms and synonyms that users might search for, and incorporating them into your bullet points. For example, if you're writing about a recipe for "chocolate cake", you might also include related terms like "dessert", "baking", "sweets", or "cocoa". This can help your FAQs rank higher in search results and attract more qualified traffic.

Once upon a time, FAQs — frequently asked questions — were based on the questions users asked … frequently. The point was to reduce the load on tech. support. To turn FAQs into a marketing tool is disappointing to say the least. Just help the people who voted for your product with their money. Don’t be so greedy!

Bullet points can also be great ways of securing featured snippets, something that works really well on FAQs as well. Researching what the current featured snippet is if your FAQ is a search term is a great way of knowing the content Google appreciates.

FAQs for SEO and CRO aren't those shipping policies and returns bullets. Think of it as FAQs-in-reverse that improve content design and development. Knowing what your customers want to know about offerings lets you proactively address common product or industry questions as well as SEO trends. And keep visitors moving along their journey. For good content development FAQs, marketers can interface with sales and service teams, SEO performance indices, Net Promoter (NPS) and Voice of the Customer (VOC) scores to learn about performance weaknesses and areas of confusion in your available content. Messaging won't become longer or more dense, just enriched so that it grabs readers' interest and informs them about what they want to know.

Hey, so when it comes to optimizing bullet points, I've got a cool trick for you. You know those power words that trigger emotions and motivate people to take action? Well, you can use them to make your bullet points more compelling! Words like "unleash", "empower", "crush", "amazing", and "epic" can really grab your readers' attention and get them excited about what you have to offer. So, instead of saying "Our product can help you save money", you could say "Unleash your financial potential with our money-saving product". It's all about making your bullet points stand out and stick in people's minds!

People have short attention spans. One reason to use bullets is to get attention. Now that you have their attention, they see they can gather a large amount of information in a small amount of time. To ensure your bullet points are clear and concise, use bold at the beginning, followed by a colon, and then a brief description or explanation. For example, the headers (H2s) on this page are being used to define sections. If they were bullets, "Write clear and concise bullet points:" would be in bold, and the paragraph starting with "The second step..." would immediately follow on the same line. By doing this, people can quickly see important information without dedicating too much time to reading everything. Now they can pick and choose.

Weigh up the length of your bullet points to decide whether it should be a bullet point or not. Many writers do like to write small paragraphs in a bullet point format. Headings could be your best friend in this situation. You can either pull out SEO keywords or a key message in the heading to grab a reader’s attention (especially those skim readers), followed by the supporting sentence. Paragraph bullet points are nowhere near as readable as a heading followed by a sentence.

No one wants a wall of text. Why do we all skip the Terms and Conditions? That's right. It's long. Threatening. Cutting your major massive long technical text into easy to consume bulletpoints is fantastic for reading. Nice. Fast. Snappy.

When writing bullet points, it's like building a house. You need a solid foundation, and that starts with using the right structure and punctuation. Just like how you wouldn't build a house with mismatched materials, you shouldn't write bullet points that are inconsistent in style and length. So make sure to keep your bullets parallel and use appropriate punctuation to keep your message clear and concise.

I’ve been victim to brand guidelines that say no full stops in bullet points. Blanket statement. Grammatically, a sentence should have a full stop. You can easily get away with a single word bullet point list without a full stop, but when there’s a sentence it needs to be punctuated. Consistency is key in your bullet points.

Punctuation matters. Starting. A. Sentence. Or. Ending. It. Changes. The. Pace. You. Read. It. You can make a reading experience for your customer smooth or incredibly uncomfortable. Using it effectively allows you to emphasize certain things. Pain points especially.

Hey, here's a cool thing I learned about optimizing bullet points: try mixing things up and experimenting with different formats and wording to see what really clicks with your audience. It's kind of like testing out new ice cream flavours, except instead of chocolate fudge ripple, you're trying out numbered lists, checklists, or icons. And hey, who knows, maybe the bullet point equivalent of mint chocolate chip will really resonate with your customers! You can even use Google Optimize to run A/B tests and see which variations perform the best.

A/B can help but often times it's a bit unnecessary when it comes to bullet points. We're wired to see 1. 2. 3. as steps instead of points. Of course, if you're writing something and it's better in numerical format then more power to you. But typically these are best with instructions.

Don't just rely on data to optimize your bullet points. Take time to listen to your intuition and creative instincts as well. Don't forget to put yourself in the shoes of your customers to truly understand what resonates with them. While data can provide useful insights, it's important to balance it with your own unique perspective and creativity.

One thing I found helpful in testing and optimizing bullet points is to try new ideas and approaches that challenge your assumptions and push your boundaries. Don't be afraid to experiment with different formats, styles, or angles, and don't settle for the status quo. By testing and optimizing your bullet points continuously, you can stay ahead of the competition, delight your customers, and achieve your business goals.

Why do the bulletpoints matter to begin with? To summarise the key selling points or features of a product/service. Listen to what your customers are saying. Do they like a product because of its texture? Then put it as a bulletpoint. No mentions of a bulletpoint that you've made? Erase the bulletpoint and replace it with something mentioned.

Great stuff, all useful and on point. One subject I don’t see covered is the order of bullets; I use the “lead with your strongest, end with your second strongest” method. Great for three bullets, but can apply to more than three as well.

One example of optimizing bullet points for success is the website of Dollar Shave Club. They use simple and direct language, incorporate humour and personality, and emphasize the benefits and outcomes of their products in their bullet points. By doing so, they have created a memorable and distinctive brand voice that resonates with their target audience and sets them apart from their competitors. Another insight is to use visual cues, such as colors, icons, or images, to highlight and reinforce your key messages in your bullet points. This can help your visitors scan and digest your content more easily and remember it more effectively.