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How do you test and measure the performance of your mobile images?

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Images are essential for creating engaging and attractive mobile experiences, but they can also affect the performance and usability of your app or website. How do you test and measure the impact of your images on your mobile users? Here are some tips and tools to help you optimize your images for mobile.

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Reony Tonneyck

Design Systems / Friends of Figma Leader / Designing for AI

1 Choose the right format

Not all image formats are created equal, and some are more suitable for mobile than others. For example, JPEG is a popular format for photos, but it can lose quality when compressed or resized. PNG is a lossless format that preserves quality, but it can result in large file sizes. WebP is a newer format that offers both high quality and small file sizes, but it is not supported by all browsers. You should choose the format that best matches your image content, quality requirements, and compatibility needs.

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2 Reduce the file size

The smaller the file size, the faster the image will load and the less data it will consume. You can reduce the file size of your images by using compression tools, such as TinyPNG, ImageOptim, or Squoosh. These tools can remove unnecessary metadata, reduce color depth, and apply other optimization techniques to shrink your images without compromising quality. You can also use responsive images, which are images that adapt to different screen sizes and resolutions, to deliver the most appropriate image for each device.

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Reony Tonneyck

Design Systems / Friends of Figma Leader / Designing for AI
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I think it also depends on if your designers are doing the optimization or the engineers. If you don't have something set in place with your code repos/builds for example, a designer using Figma can leverage some great plugins. Some of these plugins leverage the APIs of TinyPNG or svgo. Here are two of my favorites: ? https://www.figma.com/community/plugin/782713260363070260/Advanced-SVG-Export ? https://www.figma.com/community/plugin/869495400795251845/Downsize ? https://www.figma.com/community/plugin/789009980664807964/TinyImage-Compressor

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3 Measure the load time

The load time of your images can affect the user experience, especially on slow or unreliable networks. You can measure the load time of your images by using tools, such as Google PageSpeed Insights, Lighthouse, or WebPageTest. These tools can analyze your web page or app and give you insights into how your images affect the performance, accessibility, and SEO of your mobile experience. They can also suggest ways to improve your image loading, such as using lazy loading, caching, or CDN.

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4 Test the user perception

The user perception of your images is not only influenced by the load time, but also by the design, layout, and context of your mobile experience. You can test how your users perceive your images by using tools, such as UserTesting, UsabilityHub, or Hotjar. These tools can help you collect feedback, ratings, and behavior data from real users on your mobile app or website. You can use this data to understand how your images affect the user satisfaction, engagement, and conversion.

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5 Monitor the analytics

The analytics of your mobile experience can help you measure the effectiveness and impact of your images on your business goals. You can monitor the analytics of your images by using tools, such as Google Analytics, Firebase, or Mixpanel. These tools can help you track and analyze metrics, such as page views, bounce rate, session duration, conversions, and revenue. You can use these metrics to evaluate how your images contribute to your mobile success and identify areas for improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you test and measure the performance of your mobile images?

1

2

3

4

5

6

1 Choose the right format

2 Reduce the file size

3 Measure the load time

4 Test the user perception

5 Monitor the analytics

6 Here’s what else to consider

Mobile Design

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感谢您的反馈

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How do you test and measure the performance of your mobile images?

1

2

3

4

5

6

1 Choose the right format

2 Reduce the file size

3 Measure the load time

4 Test the user perception

5 Monitor the analytics

6 Here’s what else to consider

Mobile Design

给文章评分

感谢您的反馈

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