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How do you test and iterate your product vision with minimal resources and time?

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As a product manager, you have a vision of what you want to create and how it will solve a problem for your customers. But how do you know if your vision is valid, feasible, and desirable before you invest too much time and money into building it? In this article, you will learn how to test and iterate your product vision with minimal resources and time, using the principles of lean startup and prototyping.

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1 What is lean startup and prototyping?

Lean startup is a methodology that helps you validate your assumptions and learn from your customers as quickly as possible, by building a minimum viable product (MVP) and testing it with real users. Prototyping is a way of creating a simplified version of your product that can demonstrate its core features and value proposition, without requiring a lot of development or design. Prototyping can help you communicate your vision, get feedback, and refine your ideas before you build your MVP.

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Sneha Bharvesh

Product @ Walmart | prev. Google, Amazon | USC MBA
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One of the main things I've learned about successful prototyping is that it should test the same behavior and use case that the user will exhibit with the fully developed product. It can be a barebones version without the added features but at the core, it must perform the same functions and provide the same benefits. If prototyping does not capture that, our insights would not be useful.

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2 How to define your product vision and assumptions

Before you start prototyping and testing, you need to have a clear and concise product vision that describes what you want to achieve, who you are serving, and why they need your solution. You can use a tool like the vision statement template or the lean canvas to articulate your vision and identify your key assumptions. Assumptions are the beliefs or hypotheses that you have about your customers, their problems, your solution, and your business model. They are the basis of your product strategy, but they also need to be validated with evidence.

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Nisha Bhamidimarri

Product Manager | Platform Engineering | Digital Transformations | Energy and Retail
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Product Vision should also be based on the company vision or portfolio vision. Some secondary research into competitive forces around your product is a must before developing a vision. Vision defined without a context often tend to lose audience fast and is more open to dissent and discussions

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3 How to choose the right prototyping method and fidelity

There are many different ways to create prototypes, depending on your goals, resources, and skills. You can use paper sketches, wireframes, mockups, interactive prototypes, or even code. The level of fidelity or detail of your prototype should match the stage of your product development and the type of feedback you are seeking. For example, if you want to test your value proposition and desirability, you can use a low-fidelity prototype that focuses on the main features and benefits. If you want to test your usability and feasibility, you can use a high-fidelity prototype that mimics the look and feel of your final product.

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4 How to test your prototype and collect feedback

Once you have a prototype, you need to test it with real or potential users and collect feedback. You can use various methods, such as user interviews, surveys, usability tests, landing pages, or experiments. The key is to ask the right questions, observe the user behavior, and listen to their needs and pain points. You should also measure the results of your tests, using quantitative or qualitative data, depending on your objectives. For example, if you want to test your desirability, you can measure how many people sign up for your product or express interest. If you want to test your usability, you can measure how many tasks users can complete or how satisfied they are.

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Miguel Lopez, CSM, CSPO

Customer Product Leader | Scrum Advocate
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Depending on the prototyping method, one should consider participant characteristics and user attributes that best reflect the desired target audience. Certain common situational variables such as geography, income, ethical backgrounds and life experiences may impact the findings and insights collected.

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5 How to iterate your product vision based on feedback

After you test your prototype and collect feedback, you need to analyze the data and learn from it. You should compare your assumptions with the evidence and see if they are validated or invalidated. Based on your findings, you should decide whether to persevere, pivot, or stop your product vision. Persevere means to continue with your current vision and make minor adjustments or improvements. Pivot means to change one or more aspects of your vision, such as your customer segment, value proposition, or solution. Stop means to abandon your vision and start over with a new one.

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6 How to repeat the process until you find product-market fit

Testing and iterating your product vision is not a one-time activity, but a continuous cycle of learning and improvement. You should repeat the process of prototyping, testing, and iterating until you find product-market fit, which means that you have a product that satisfies a real and significant market demand. Product-market fit is not a fixed state, but a dynamic one that can change over time as the market conditions and customer preferences evolve. Therefore, you should always keep testing and iterating your product vision to stay relevant and competitive.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you test and iterate your product vision with minimal resources and time?

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1 What is lean startup and prototyping?

2 How to define your product vision and assumptions

3 How to choose the right prototyping method and fidelity

4 How to test your prototype and collect feedback

5 How to iterate your product vision based on feedback

6 How to repeat the process until you find product-market fit

7 Here’s what else to consider

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