How do you test and experiment with different types of online content and measure their feedback?

In our digital marketing agency, data analysis is the biggest source for making decisions for the future. Every day we experiment with different formats i.e. video, image, carousel, 3Dimage, moving images, etc. on social media. We have clients from almost every field so it becomes important for us to look out for trends in the industry. Two employees are always working on the innovations, this gives us an upper edge and one of the USPs of our agency. ?If you found these tips helpful, give this post a thumbs up??

Test different online content by A/B testing various formats, headlines, and visuals. Measure feedback through metrics like engagement rates, click-through rates, and time on page. Analyze performance using analytics tools, adjust based on results, and continuously optimize content.

Clearly defining objectives is crucial for creating effective online content. It provides a roadmap for content creation, ensuring alignment with business goals and audience needs. Regularly revisiting and adjusting these objectives enables continuous improvement in content strategy and performance.

As an online marketing coach for solopreneurs, I remind my clients to put themselves in their audience's shoes. If your audience isn't the kind that like to actively engage on social media, you can't accurately measure the success of content through likes, share and comments. You need to look at the bigger picture - are you booking clients or making more sales. Where are these coming from. One of the most effective ways I've found to do this is a simple question on my booking page or at the start of a sales call, "how did you find me?"

The best way to experiment with content, is to create and publish more content. Social media feeds are fast-moving. While every post is a reflection of you, 99.9% of the people who view your content will flick past and then forget about it just as quickly. Feel free to post, post and post again. Don't be disheartened when a post doesn't 'take off' - Every post you publish is a learning point. The more you post, the more you will realise what sticks, what captures attention, what provokes an emotional response, and what sticks. Even those who are at the top of the game will tell you that experimentation is the name of the game.

- Define your content goals and target audience. Understand what resonates with them and aligns with your brand. Diversify your content mix - articles, videos, infographics, podcasts, etc. Experiment with different formats and topics. - Use analytics tools to track engagement metrics like views, shares, comments, time on page, bounce rate, etc. A/B test variations. - Leverage social media and email marketing to promote content and gather feedback through surveys, polls, and comments. - Continuously optimize based on data-driven insights. Refine content strategy, format, distribution channels for better results. - Stay updated on industry trends, consumer preferences, and emerging content types to stay ahead of the curve.

When selecting content formats, don't just stick to the usual ones. Explore unconventional formats that can make your content stand out. Consider creating interactive content like infographics, polls, or videos to engage your audience actively. Visual content is a powerful way to capture attention and convey complex information. Infographics, videos, and images can break down complex topics into easily digestible chunks.

? Mix it up: Create videos, carousels, polls, or long-form posts. ????? ? Target LinkedIn-friendly formats like thought-leadership articles or “how-to” guides. ?? ? Prioritize relatable content: Share stories, behind-the-scenes, or wins. ?? ? Leverage trends: Check LinkedIn’s Trending Topics feature. ?? Practical Tip: Use LinkedIn Analytics to track which content works best for your audience. ?? #ContentCreation #SangeethaShee

A/B testing is a great way to compare different versions of your content, but don't stop there. Experiment with multivariate testing to analyze the impact of multiple elements simultaneously. This can help you identify the most effective combinations of headlines, images, and calls to action.

1. Define your goals: Clearly outline the objectives you want to achieve with your content experiments, such as increasing engagement, driving conversions, or improving search rankings. 2. Identify your target audience: Understand your ideal customers' preferences, pain points, and behavior patterns to create content that resonates with them. 3. Develop content variations: Create multiple versions of your content, varying elements like headlines, visuals, tone, length, and format to test their effectiveness. 4. Set up tracking and analytics: Implement tools like Google Analytics, heat maps, and user feedback surveys to measure key performance indicators (KPIs) like pageviews, time on page, and conversion rates.

? A/B test headlines, visuals, and CTAs. ?? ? Post similar content in different formats (e.g., text post vs. carousel). ?? ? Change tone: Casual, professional, or storytelling? ??? ? Share at different times: Morning posts vs. evening insights. ? Pro Tip: Track the performance of each variation using LinkedIn’s Content Suggestions tool. ?? #OnlineContentCreation #SangeethaShee

1. Define your target audience and content goals (e.g., engagement, conversions, brand awareness). Create a content calendar and plan a variety of content types (e.g., blog posts, videos, infographics, social media posts). 2. Use analytics tools like Google Analytics to track metrics like pageviews, bounce rates, and time on page. 3. Conduct A/B testing to compare the performance of different content variations. Analyze social media engagement metrics like likes, shares, and comments. 4. Gather qualitative feedback through surveys, interviews, or focus groups. 5. Continuously optimize your content strategy based on the data and feedback.

When measuring your content's performance, look beyond vanity metrics. Instead, focus on metrics that indicate engagement and impact. For instance, track the time spent on your content, bounce rates, and social shares. Use heatmaps and scroll maps to understand how users interact with your content. This can reveal areas of interest and potential drop-off points.

? Monitor reactions (likes, comments, shares) and Dwell Time. ? ? Check conversion metrics (click-through rates, sign-ups). ??? ? Review audience demographics: Are you reaching your target group? ?? ? Analyze trends: Look for patterns over time. ?? Practical Tip: Use LinkedIn Page Insights and third-party tools like Buffer or Hootsuite. ?? I’m just imagining : when will I establish tool of mine own which could be full fledge for any person to use, especially for beginners. It would be so helpful, but I determine that they would come soon.????????

Consistency is key, but don't be afraid to experiment with your content frequency. Analyze your audience's behavior and engagement patterns to determine the optimal posting schedule. Consider varying your content frequency based on different platforms. For instance, you might post more frequently on Twitter than on LinkedIn.

? Test daily vs. weekly posting. ?? ? Optimize: Too frequent? You might overwhelm. Too rare? You might be forgotten. ?? ? Repost high-performing content with a twist. ?? ? Don’t post just for the sake of it; focus on adding value. ?? Pro Tip: Use LinkedIn’s Content Calendar for consistency. ??? #ContentCreation #CorporateContent #ContentingForBeginners #ContentingForProfessionals #SangeethaShee

After you have played around with hooks, content styles, frequencies, timings etc. it is all wasted effort if you don't analyse and use the data. Export all the metrics, and separate the content into what worked, what didn't work and what was inconclusive. Build your future strategy on what worked, re-test inconclusive and leave what didn't work until you feel you need to test again. The algorithm is ALWAYS changing you can never rite something off completely.

Regularly review your content analytics to identify trends and patterns. This will help you refine your content strategy and create content that resonates with your audience. Don't be afraid to make changes based on your insights. Remember, continuous improvement is the key to success in the ever-evolving world of online content.

A great "hack" for testing content that may appear in your blogs, courses, and ebooks is to share it as snackable social media posts. You'll get rapid feedback loops about the topic, hook, writing style & tone, and format.