How do you test the effectiveness of your establishing shots and re-establishing shots with your audience?

2 How to choose establishing shots and re-establishing shots?

The choice of establishing shots and re-establishing shots depends on the purpose and tone of your video. You should select shots that convey the relevant information, emotion, and atmosphere of the scene. For example, if you are editing a documentary, realistic and detailed shots that show the facts and the environment of your subject may be used. If you are editing a fiction film, stylized and creative shots that show the mood and the genre of your story may be used. When choosing establishing shots and re-establishing shots, factors such as the angle and distance of the shot, the movement and duration of the shot, and the lighting and color of the shot should be taken into consideration. A high-angle shot can show a large area and a sense of overview, while a low-angle shot can show a smaller area and a sense of intimacy. A long shot can show the whole setting and the relation of the characters to it, while a medium shot can show a part of the setting and the main focus of the scene. A static shot can show a stable and calm setting, while a moving shot can show a dynamic and tense setting. A bright and warm shot can show a cheerful and positive setting, while a dark and cold shot can show a gloomy and negative setting. A saturated and vivid shot can show a lively and energetic setting, while a desaturated and dull shot can show a dull and boring setting.

3 How to edit establishing shots and re-establishing shots?

Editing establishing shots and re-establishing shots is essential for creating a smooth and coherent transition between scenes and shots. To do this, you should match the continuity and style of the shots, varying the type and frequency of the shots, and using the rule of thirds and the golden ratio. Match cuts, crossfades, dissolves, and wipes can be used to create seamless and logical transitions. Additionally, you should use different types and frequencies of establishing shots and re-establishing shots depending on the pace, the mood, and the purpose of your video. For example, a fast-paced and action-packed video should have more frequent and shorter establishing shots and re-establishing shots, while a slow-paced and character-driven video should have less frequent and longer establishing shots and re-establishing shots. Finally, the rule of thirds and the golden ratio should be used to compose your establishing shots and re-establishing shots, as these are known to create a balanced and aesthetically pleasing image.