How do you target your mobile audience?

1 Define your mobile goals

Before you start targeting your mobile audience, you need to have a clear idea of what you want to achieve. Do you want to increase brand awareness, generate leads, drive sales, or improve loyalty? How will you measure your success? What are the key performance indicators (KPIs) that matter to you? Defining your mobile goals will help you align your strategy with your business objectives and focus your efforts on the most relevant and impactful activities.

2 Segment your mobile audience

Not all mobile users are the same. They have different preferences, needs, behaviors, and contexts. Therefore, you need to segment your mobile audience into smaller groups based on criteria such as demographics, location, device type, usage patterns, interests, and purchase intent. Segmenting your mobile audience will help you tailor your messages, offers, and content to each group and increase your relevance and conversion rates.

3 Create mobile personas

Once you have segmented your mobile audience, you need to create mobile personas for each segment. Mobile personas are fictional representations of your ideal mobile customers that capture their characteristics, goals, motivations, and pain points. Creating mobile personas will help you understand your mobile audience better and empathize with them. You can use tools such as surveys, interviews, analytics, and social media to gather data and insights for your mobile personas.

4 Choose your mobile channels

Now that you know who your mobile audience is and what they want, you need to choose the best channels to reach and engage them. There are many mobile channels available, such as apps, websites, social media, email, SMS, push notifications, and QR codes. Each channel has its own advantages and disadvantages, depending on your goals, audience, and budget. You need to select the channels that suit your strategy and offer the best user experience and return on investment.

5 Optimize your mobile content

Your mobile content is the key to attracting and retaining your mobile audience. You need to optimize your mobile content for readability, usability, and performance. This means using clear and concise language, short and catchy headlines, relevant and engaging images and videos, and clear and compelling calls to action. You also need to optimize your mobile content for speed, responsiveness, and accessibility. This means using web standards, compression, caching, and testing tools to ensure your mobile content loads fast, adapts to different screen sizes, and works across different browsers and devices.

6 Monitor and improve your mobile strategy

The last step in targeting your mobile audience is to monitor and improve your mobile strategy. You need to track and analyze your mobile data and metrics to see how well you are meeting your goals and satisfying your audience. You need to use tools such as Google Analytics, Firebase, or Mixpanel to measure your mobile traffic, engagement, conversion, retention, and revenue. You also need to use tools such as user feedback, reviews, ratings, or A/B testing to identify your mobile strengths and weaknesses and make improvements accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?