How do you target your market influencers and advocates?

1 What are market influencers and advocates?

Market influencers and advocates are two types of customers who have a high impact on your brand awareness and reputation. Market influencers are people who have a large and engaged following on social media, blogs, podcasts, or other platforms. They can influence the opinions and decisions of their followers through their content, recommendations, or reviews. Market advocates are people who are loyal and satisfied with your brand, product, or service. They can advocate for your brand by sharing their positive experiences, giving feedback, or referring others to you.

2 Why are market influencers and advocates important?

Market influencers and advocates are important because they can help you achieve your marketing goals in different ways. Market influencers can help you increase your reach, visibility, and trust among potential customers. They can expose your brand to new and relevant audiences, create authentic and engaging content, and enhance your brand image and authority. Market advocates can help you increase your retention, loyalty, and advocacy among existing customers. They can improve your customer satisfaction, reduce your churn rate, and generate more referrals and repeat purchases.

3 How do you segment your market influencers and advocates?

Segmenting your market influencers and advocates can help you tailor your marketing messages, offers, and incentives to each group and optimize your marketing performance. To do this effectively, you should divide them into smaller groups based on their common attributes, needs, or preferences. This can be done using criteria such as demographic information, psychographic characteristics, behavioral patterns, and motivational factors. To collect and analyze data on these criteria, you can utilize marketing analytics tools such as surveys, web analytics, social media analytics, or customer relationship management (CRM) systems.

4 How do you target your market influencers and advocates?

Targeting your market influencers and advocates involves reaching out to them and engaging them with your brand, product, or service. This can help you build and maintain a strong relationship with them and motivate them to act as brand ambassadors. To target your market influencers and advocates, you can use outreach strategies such as identifying potential influencers who match your brand values, audience, and goals. You can use tools such as influencer marketing platforms, social media listening tools, or referral programs to find and connect with them. Additionally, you can offer value and incentives in exchange for their collaboration, such as free samples, discounts, commissions, recognition, or access to exclusive content or events. You can also co-create content, campaigns, or products with them. Moreover, you can encourage and empower market influencers and advocates to share their opinions, experiences, or stories with your brand by providing them with guidelines, templates, hashtags, or tools to create and distribute content. Finally, you can invite them to join your online communities, forums, or events.

5 How do you measure your market influencers and advocates' impact?

When measuring the impact of your market influencers and advocates, it is important to track and evaluate their performance against your marketing goals. This will help you understand their effectiveness, adjust your strategy, and reward the best performers. To measure the impact, you can use metrics such as reach (the number of people exposed to their content or messages), engagement (the number of interactions generated), conversion (the number of actions driven), and ROI (the return on investment compared to the cost). You can use marketing analytics tools such as web analytics, social media analytics, or influencer marketing platforms to collect and analyze data on these metrics and report your results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?