Creating content is not enough; you must also promote it to your competitors' customers. You can use social media platforms such as Facebook, Twitter, LinkedIn, or Instagram to share your content and interact with your audience. Additionally, email marketing campaigns, newsletters, or lead magnets can help nurture leads and build trust. Paid advertising channels like Google Ads, Facebook Ads, or Bing Ads can be used to target customers based on keywords, demographics, interests, or behaviors. Finally, guest posting, influencer marketing, or podcasting can reach out to authoritative websites or influencers in your niche and expose your content to their followers.