How do you target the right audience and location for your smart campaign?

1 Choose your goal

Before you create your smart campaign, you need to decide what you want to achieve with your ads. Do you want to drive more traffic to your website, generate more phone calls, or increase store visits? Depending on your goal, you can choose the best ad format, call to action, and landing page for your campaign. For example, if you want to encourage people to call your business, you can use a call ad that shows your phone number and a click-to-call button.

2 Define your product or service

Next, you need to describe what you offer to your customers. This will help Google match your ads with the most relevant keywords and phrases that people use to search for your product or service. You can enter up to 10 product or service categories, and up to 20 keywords or phrases that describe your business. Be specific and avoid generic terms that could apply to many businesses. For example, if you sell organic coffee beans, you can use keywords like "organic coffee beans", "fair trade coffee", or "single origin coffee".

3 Select your location

Then, you need to choose where you want your ads to show. You can target a specific area, such as a city, a region, or a radius around your business location. You can also target multiple areas or the entire country, depending on your market and reach. You can use the location settings to adjust your bids and preferences for each area. For example, you can bid higher for areas where you have more customers, or exclude areas where you don't deliver.

4 Set your budget

Finally, you need to decide how much you want to spend on your smart campaign. You can enter a daily or monthly budget, and Google will estimate how many clicks or calls you can expect from your ads. You can also see the recommended budget range based on your goal, product or service, and location. You can change your budget at any time, and you only pay when someone clicks or calls your ad.

By following these steps, you can target the right audience and location for your smart campaign and maximize your return on investment. Smart campaigns are a great way to simplify and automate your online advertising, but they still require some input and monitoring from you. You can track and measure your campaign performance using the Google Ads dashboard or the Google Ads app, and make adjustments as needed.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?