How do you target ideal customers with mobile marketing?

1 Mobile-friendly content and website

The first step to target your ideal customers with mobile marketing is to make sure your content and website are mobile-friendly. This means they are easy to read, navigate, and load on any device and screen size. You can use tools like Google's Mobile-Friendly Test or PageSpeed Insights to check and improve your mobile performance. You should also follow the principles of responsive design, which adapts your layout and elements to different resolutions and orientations. Mobile-friendly content and website will not only improve your user experience and retention, but also your SEO ranking and visibility.

2 Location-based and personalized messages

The second step to target your ideal customers with mobile marketing is to use location-based and personalized messages. These are messages that are tailored to the user's location, preferences, behavior, and context, and that can be delivered via different channels, such as SMS, push notifications, email, or social media. Location-based and personalized messages can help you increase your relevance, trust, and conversion rates, as you can offer more value and convenience to your customers. For example, you can send them coupons, offers, or reminders based on their proximity to your store, their purchase history, or their interests.

3 Mobile campaigns measurement and optimization

The third step to target your ideal customers with mobile marketing is to measure and optimize your mobile campaigns. This means you need to track and analyze your mobile marketing metrics, such as impressions, clicks, conversions, retention, and revenue, and use them to evaluate your performance and identify areas of improvement. You can use tools like Google Analytics, Firebase, or Appsflyer to collect and visualize your mobile data. You should also conduct regular tests and experiments, such as A/B testing or multivariate testing, to compare different versions of your mobile content, messages, or design, and see what works best for your audience.

4 Mobile segmentation and targeting

The fourth step to target your ideal customers with mobile marketing is to segment and target your mobile audience. This means you need to divide your mobile users into smaller groups based on their characteristics, needs, and behaviors, and then create and deliver specific mobile marketing strategies for each group. You can use tools like Google Ads, Facebook Ads, or Mailchimp to create and manage your mobile segments and campaigns. Mobile segmentation and targeting can help you increase your efficiency, effectiveness, and ROI, as you can reach the right people with the right message at the right time.

5 Mobile customer journey mapping

The fifth step to target your ideal customers with mobile marketing is to map your mobile customer journey. This means you need to understand how your customers interact with your brand across different touchpoints and stages of their mobile journey, from awareness to loyalty. You can use tools like Google Analytics, Hotjar, or UserTesting to collect and analyze your mobile customer feedback, behavior, and satisfaction. You should also use tools like Lucidchart, Miro, or XMind to visualize and document your mobile customer journey. Mobile customer journey mapping can help you identify gaps, opportunities, and pain points in your mobile experience, and design solutions to enhance it.

6 Mobile trends and innovations

The sixth and final step to target your ideal customers with mobile marketing is to keep up with the latest mobile trends and innovations. This means you need to stay updated on the new technologies, platforms, and features that are emerging and evolving in the mobile space, and how they can impact your mobile marketing strategy. You can use sources like TechCrunch, Mashable, or Mobile Marketer to follow the mobile news and insights. You should also experiment with new mobile tools and techniques, such as voice search, chatbots, augmented reality, or video marketing, and see how they can add value and differentiation to your mobile offering.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?