How do you tailor content for different platforms?

There's many ways to determine which platforms would suit you best. For creators, it's a few things. One key is to identify which platforms fit for your strengths as a content creator. Good at video? ? Invest in Tiktok, YouTube and Instagram. Good at graphic design? ? Invest in Instagram, LinkedIn and Pinterest Good at writing? ? Invest in LinkedIn, Twitter and an online blog. Good on camera and at streaming? ? Invest in Twitch and YouTube. Good at public speaking? ? Invest in a podcast on YouTube, Spotify or Apple. While analyzing your strengths alone isn't enough to determine an ideal platform, it certainly can help you narrow down potential paths. It's wise to invest in a platform that suits your creative strengths.

While I agree that you should choose a couple of main platforms to focus on, there is no reason to limit yourself and not use others. The more platforms you put your content on - the better reach and feedback it will bring. For example, if your main platform to post is WordPress, you can connect it to other platforms where it will re-post the content you create. Tools like SNAP Auto-Poster Plugin allow you to not only share content to other social media and posting sites but also adjust and adapt it per source. For example, you can make it only share a featured image, a preview of the post, and the link. This will drive traffic from social media and other platforms back to the site to read a full version of the content.

One way to choose the right platform is to identify where the majority of your audience hangs out. For example- * On LinkedIn, you find- -> Founders/ CEOs/ Investors and C- Suite executives much easier than any other platform. * On Instagram & TikTok, you find- -> Fashion, MakeUp, Travel, Food & Beverage brands much more easily. So know your audience and where they hang out, and then start getting active on that platform.

It's a combination of a few things: —Identify which platforms fit for your strengths and the types of content you like to create —Identify which platforms fit your target audience Pick the platform(s) where they overlap.

I would put audience research at the top and ahead of platform strategy. Without knowing who your audience is, it’s incredibly difficult to outline the rest of your plan with intentionality and purpose. Knowing your audience segments is the North Star to the rest of your content strategy build. Questions to answer: What are their needs? What are they talking about? Where do they show up to talk with each other or about other brands? How do they communicate or digest new information. Who do they trust in the space? These types of question need to be answered to build a solid content strategy that can perform outside of trends and the whims of culture. Audience strategy/ research is the biggest hurdle but the most important piece.

With the tool available nowadays, you can turn video into text and text into video, and you can turn both into audio or a podcast. The more formats your content is available in, the more audience it will reach. Create a plan of all the platforms you want to reach your audience with and map the steps to automate the distribution.

Ask yourself, “How much content do I actually need?” Because most content teams/marketers focus too heavily on creation and not nearly enough on distribution/promotion. Content production doesn't impact growth quite like distribution can. Produce less. Distribute more.

What you THINK is happening isn't always the case. For example, I would host monthly Lunch-N-Learn educational programs. I would post the events on Facebook (FB) and LinkedIn (LI). My engagement was through the roof with FB, and almost non-existent in LI. When I tracked my program sign-ups (conversion 1) and distributor sign-ups (conversion 2), LI was always the one that won. FB would have thousands of comments and likes, but virtually no sign-ups, whereas LI had a few shares and likes with little or no comments, yet almost all sign-ups came from LI. Bottom line - if you're not tracking and evaluating, you're guessing. And guessing will cost you.