How do you structure UX content using models and frameworks?

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UX content is the text, images, audio, and video that users interact with when they use a product or service. It helps them understand, navigate, and achieve their goals. But how do you structure UX content using models and frameworks? In this article, you will learn about some common methods and tools that can help you plan, organize, and deliver effective UX content.

本文章的要点总结

Content mapping strategy:

Align your UX content with users' journey by creating content for different stages – informative blog posts for awareness, comparison guides for consideration, and detailed product descriptions for decision-making. It ensures users always find relevant content.
Attention hierarchy:

Adapt your content model to your Content Management System (CMS) by using an attention hierarchy. Highlight the most critical elements in prominent areas of your website or application to draw user focus and improve the overall experience.

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1 Content models

A content model is a representation of the types, attributes, and relationships of the content elements in a system. It helps you define the structure, format, and metadata of your content, as well as how it can be reused, adapted, and displayed across different channels and devices. Content models can be visualized using diagrams, tables, or code. For example, you can use a spreadsheet to list the content types, fields, and validations for a blog post, or you can use JSON to specify the schema and properties of a product review.

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Alejandro W.

Educational AI Consultant at Universidad de La Sabana
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On the field, however, such conceptual structures need a way to be adapted into whatever CMS instance you're bound to use. Most of the commonly used systems are eventually structured into some sort of 'granular display units' like blogposts, landing pages or categories. This entails using an 'attention hierarchy' that allows you to transpose your content model to those display units by pulling the more relevant or higher attention atractors into more visible or strategically located points of interaction or display.

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2 Content frameworks

A content framework is a set of principles, guidelines, and best practices that guide the creation, management, and governance of your content. It helps you align your content with your business goals, user needs, and brand voice. Content frameworks can include elements such as content strategy, content design, content style guide, content workflow, and content evaluation. For example, you can use a content strategy framework to define your content vision, objectives, audience, tone, channels, and metrics.

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3 Content mapping

Content mapping is a process of aligning your content with the user journey and the information architecture of your system. It helps you identify the content gaps, opportunities, and priorities for each stage of the user experience. Content mapping can be done using tools such as user personas, scenarios, user flows, sitemaps, and wireframes. For example, you can use a user flow to map out the steps, actions, and content that a user needs to complete a task, such as booking a flight.

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Aditi Paul, PhD

Researcher | Published Author | Ex-Tenured Professor | I help Indian immigrants take charge of their American immigration journey
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Understanding your audience and their journey stages and then matching relevant content to meet their needs is key. Lets take an example of a fictional yoga online store. The target audience may include yoga enthusiasts. The content mapping can be: (1) Awareness Stage Content: Create blog posts about "10 Effective Yoga Poses for Beginners" and informative videos demonstrating proper yoga forms (Yoga with Adreinne maybe?). (2) Consideration Stage Content: Develop comparison guides for different types of yoga equipment (mats, blocks) and showcase customer testimonials for yoga apparel. (3) Decision-making Stage Content: Provide in-depth product descriptions, customer reviews, and limited-time discounts for specific yoga products.

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4 Content patterns

Content patterns are reusable solutions for common content problems or challenges. They help you standardize and optimize your content for usability, accessibility, and consistency. Content patterns can be applied to different aspects of your content, such as layout, navigation, wording, formatting, and interaction. For example, you can use a content pattern for a call to action button that specifies the size, color, position, and text of the button.

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5 Content testing

Content testing is a method of evaluating the effectiveness and performance of your content using data and feedback from users. It helps you measure and improve your content quality, relevance, and impact. Content testing can be done using various techniques, such as usability testing, A/B testing, analytics, surveys, and interviews. For example, you can use A/B testing to compare two versions of a headline and see which one generates more clicks.

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6 Content maintenance

Content maintenance is a practice of keeping your content up to date, accurate, and useful for your users. It helps you avoid content decay, duplication, and confusion. Content maintenance can be done using tools such as content audits, content inventories, content calendars, and content reviews. For example, you can use a content audit to identify and remove outdated, irrelevant, or low-quality content from your system.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you structure UX content using models and frameworks?

1

2

3

4

5

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1 Content models

2 Content frameworks

3 Content mapping

4 Content patterns

5 Content testing

6 Content maintenance

7 Here’s what else to consider

User Experience

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How do you structure UX content using models and frameworks?

1

2

3

4

5

6

7

1 Content models

2 Content frameworks

3 Content mapping

4 Content patterns

5 Content testing

6 Content maintenance

7 Here’s what else to consider

User Experience

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感谢您的反馈

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