How do you strategically network with decision-makers in your sector?

1 Define your objectives

Before you start networking with decision-makers, you need to have a clear idea of what you want to achieve and why. Do you want to learn from their expertise, gain their support, or pitch them an idea? Do you want to find a mentor, a sponsor, or a partner? Do you want to explore new trends, challenges, or opportunities in your sector? Having specific and realistic objectives will help you focus your networking efforts and tailor your messages and actions accordingly.

2 Research your targets

Once you have defined your objectives, you need to identify who are the decision-makers in your sector that can help you meet them. Decision-makers are not necessarily the most senior or visible people in your field. They are the ones who have the authority, influence, or access to make things happen or open doors for you. You can research your targets by using online platforms like LinkedIn, industry publications, professional associations, or event directories. You can also ask your existing contacts for referrals or introductions.

3 Connect with value

After you have a list of potential decision-makers to network with, you need to find ways to connect with them and establish rapport. You can do this by reaching out via email, social media, or phone, or by attending events, webinars, or workshops where they are present or involved. However you choose to connect, you need to offer value to them and show genuine interest in their work, challenges, or goals. You can do this by sharing relevant insights, resources, or feedback, asking thoughtful questions, or offering help or support.

4 Follow up and nurture

The initial connection is only the first step of networking with decision-makers. You need to follow up and nurture the relationship over time to build trust and credibility. You can do this by staying in touch regularly, providing updates on your progress or achievements, asking for advice or feedback, or inviting them to join your network or community. You can also look for opportunities to meet them in person or online, such as inviting them for a coffee chat, a virtual meeting, or a podcast interview.

5 Showcase your expertise

One of the main goals of networking with decision-makers is to demonstrate your value and expertise in your sector. You want them to see you as a potential collaborator, contributor, or leader who can solve problems, create solutions, or generate results. You can showcase your expertise by creating and sharing content that showcases your skills, knowledge, or projects, such as blog posts, articles, videos, podcasts, or reports. You can also seek opportunities to speak, present, or teach at events, webinars, or workshops where they are likely to attend or participate.

6 Ask for action

The final step of networking with decision-makers is to ask for action. This means that you need to have a clear and specific ask that aligns with your objectives and their interests. You can ask for action by requesting a meeting, a referral, an endorsement, a collaboration, or a proposal. However, you need to be respectful, polite, and confident when you ask for action. You also need to be prepared to handle rejection, objections, or counteroffers. Remember that networking is a long-term process that requires patience, persistence, and professionalism.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?