How do you stay sharp in digital strategy and data analysis?

Always be up to pace with what’s new in this space. Always take cues what will follow the current change or shift which will always help you plan your career. Being fixated to a particular technologies will not be a wiser strategy. Always be humble and be an ardent student throughout.

Career growth is directly dependent on our knowledge. There is no doubt about it In this AI era we need to be pro active in learning new skills, Strategies, tactics via online courses from industry experts, YouTube, other learning websites This is an informational era, data is free. Use it wisely to be stay sharp

To stay sharp in digital strategy and data analysis, you need to be constantly learning and practicing. Read widely, take online courses, get hands-on experience, and network with professionals in the field. Stay up-to-date on the latest trends and technologies, and be mindful of safety guidelines.

Digital strategy and data analysis is all about asking the right questions and then knowing what tools and sources to get your answers. Too many times, people begin “analyzing” what data they have and arguing for/against solutions or conclusions to questions or problems they have not appropriately defined. Effective strategy comes from good choices made to accomplish specific and intentional ends.

While learning from other’s experiences, both mistakes and successes, practice and perspective tend to be the best teachers. Specific situations tend to be just that—unique. Industries, and inputs and customer expectations all tend to be grounded in the pragmatism of markets and supply chains. When building models for analysis, one runs the risk of missing the specificity that is key to finding the productive and accelerating causative factor.

A simple approach is to consistently monitor Google Analytics and Google Search Console without overcomplicating things with an abundance of tools.

If you don't have the budget for an online course or training and aren't able to get freelance work, you can create your own digital strategy plans for your favourite brands to put your skills into practice. In your digital strategy document, be sure to include information such as: - The business's current state of play, including financials and value proposition - Their future goals and objectives - Who their target audience(s) is/are including demographics, psychographics, behaviours and interests - The current state of their marketing (both offline and online for analysis) - A competitor SWOT analysis: Strengths, Weaknesses, Opportunities & Threats - The objectives of their digital marketing - Recommendations for the way forward.

Documentation is key: both to show what you have accomplished and learned, but has worked and what has not—and why! Both digital strategy and data analysis tend to be iterative in effort and approach but results are anything but! Specific insights that lead to specific adjustments or changes in operation or approach can result in wildly different results. Causation then leads to adjustment in insight & understanding and can then allow you to more appropriately adjust models to be more precise and proscriptive.