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How do you stay current with image optimization and compression trends?

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Image optimization and compression are essential skills for content managers who want to improve the performance, usability, and SEO of their websites. However, these skills are not static. New technologies, standards, and best practices emerge constantly, and content managers need to stay on top of them to deliver the best results. In this article, you will learn how to stay current with image optimization and compression trends, and why it matters for your content management goals.

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1 Why image optimization and compression matter

Image optimization and compression are processes that reduce the file size and improve the quality of images on your website. Doing so can have multiple benefits, such as faster loading speed, better SEO, higher conversion rates, and lower bandwidth costs. Specifically, optimizing and compressing images can reduce the amount of data that needs to be transferred, improving loading speed and user experience. This is a factor that search engines use to rank websites, and studies have shown that faster loading speed and better image quality can boost conversion rates. Additionally, optimizing and compressing images can save on bandwidth costs as less data is required to serve images to visitors.

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Jordan Tennenbaum

Head of Social Media - Talkdesk
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If your image/audio/video won't fit in the allotted space or social media channel, no one will see it. You must compress images in order for them to be shareable and consumable (if they are too big to begin with).

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Subodh Verma

Performance Marketing l Facebook ads l Google ads l Paid Lead Generation
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follow industry blogs, subscribe to newsletters, attend webinars, and engage with social media communities. Experiment with tools like TinyPNG and read case studies for practical insights. Explore official CMS documentation and continuously learn through online courses. Monitor algorithm changes from search engines, and actively participate in online forums for diverse perspectives. Regularly updating your knowledge ensures you're aware of the latest techniques and tools in image optimization.

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2 How image optimization and compression work

Image optimization and compression involve a variety of techniques and algorithms to reduce the file size and enhance the quality of images. For instance, resizing is the process of changing the dimensions of an image, either by cropping, scaling, or cropping and scaling. This can help reduce the file size and fit the image to the desired layout and resolution. Choosing the most suitable file format for your image is also important, based on its characteristics, purpose, and compatibility. Quality adjustment is the process of changing the level of detail and fidelity of an image, based on its format and compression method. Compression is the process of applying a mathematical algorithm to reduce the file size of an image, by encoding its information more efficiently. Lossy compression can achieve higher file size reduction but may result in some quality loss, while lossless compression can preserve the original quality but with less file size reduction.

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Habeeb Abdulrauf

?? Common Purpose Global Legacy Award || Digital Media || WordPress Development Consultant || Marketing Strategy || AI Solutions for Business || Author || Human - Machine Communication || ?? SDGs 4, 8 & 13.
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Image optimization and compression are two different processes. Image optimization reduces the size of an image without sacrificing quality, while image compression reduces the size of an image by sacrificing some quality.

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3 How to stay current with image optimization and compression trends

Image optimization and compression is an ever-evolving skill, with new technologies, standards, and best practices emerging constantly. To stay current, one should follow industry news and updates from sources such as web development blogs, podcasts, newsletters, forums, and social media. Experimenting with different tools and methods can help find the best solutions for specific needs. Additionally, testing and measuring results can evaluate the effectiveness and efficiency of image optimization and compression strategies, as well as identify areas of improvement. Various tools such as browser dev tools, web analytics, performance testing tools, and image quality assessment tools can be used to test and measure results.

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Habeeb Abdulrauf

?? Common Purpose Global Legacy Award || Digital Media || WordPress Development Consultant || Marketing Strategy || AI Solutions for Business || Author || Human - Machine Communication || ?? SDGs 4, 8 & 13.
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Follow thought leaders in image optimization and compression on social media and subscribe to their blogs and newsletters. Several industry publications cover image optimization and compression trends. Attend industry events to learn about the latest trends and technologies from experts in the field. Also, Don't be afraid to experiment with new image optimization and compression tools and technologies.

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4 How to apply image optimization and compression to your content management

Image optimization and compression are not isolated skills; rather, they are part of a larger content management strategy that must be applied in a consistent and coherent manner. Before you begin optimizing and compressing your images, you should define your goals and requirements, such as what kind of images you need, what format and quality you want, what resolution and layout you use, what audience and devices you target, and what performance and SEO metrics you aim for. These goals and requirements can help guide your decisions and actions. Once you have determined these parameters, you should optimize and compress your images before uploading them to your website. This will save time and resources as there's no need to optimize and compress them again after uploading. There are various tools available for doing this, such as online services, plugins, software, libraries, and frameworks. In some cases, however, it may be necessary to optimize and compress your images after uploading them to your website due to changes in goals/requirements or website design/layout. In this case, plugins, software, libraries, or frameworks that work on the server or on the fly can be used.

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5 How to keep learning and improving your image optimization and compression skills

Image optimization and compression are skills that require continual learning and improvement, as they are constantly changing and evolving. To keep up with these changes, you need to review and update your goals and requirements for image optimization and compression. Additionally, seek feedback and advice from others, such as peers or mentors. You should also keep track of your progress and results using tools such as web analytics or performance testing tools. Doing so will help you measure and showcase your image optimization and compression skills, while also identifying areas for further learning and improvement.

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Habeeb Abdulrauf

?? Common Purpose Global Legacy Award || Digital Media || WordPress Development Consultant || Marketing Strategy || AI Solutions for Business || Author || Human - Machine Communication || ?? SDGs 4, 8 & 13.
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There are several great articles and tutorials available on image optimization and compression on YouTube and online. You can also, attend workshops and seminars on image optimization and compression to learn from experts in the field. Lastly, Join online communities and forums dedicated to image optimization and compression.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Habeeb Abdulrauf

?? Common Purpose Global Legacy Award || Digital Media || WordPress Development Consultant || Marketing Strategy || AI Solutions for Business || Author || Human - Machine Communication || ?? SDGs 4, 8 & 13.
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My final view is that, don't sacrifice image quality too much in the pursuit of smaller file sizes. Moreso, Make sure you have the copyright to any images you use on your website or app.

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How do you stay current with image optimization and compression trends?

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1 Why image optimization and compression matter

2 How image optimization and compression work

3 How to stay current with image optimization and compression trends

4 How to apply image optimization and compression to your content management

5 How to keep learning and improving your image optimization and compression skills

6 Here’s what else to consider

Content Management

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How do you stay current with image optimization and compression trends?

1

2

3

4

5

6

1 Why image optimization and compression matter

2 How image optimization and compression work

3 How to stay current with image optimization and compression trends

4 How to apply image optimization and compression to your content management

5 How to keep learning and improving your image optimization and compression skills

6 Here’s what else to consider

Content Management

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