How do you solicit testimonials from customers who are reluctant or busy?

1 Offer incentives

One way to motivate customers to give you testimonials is to offer them incentives, such as discounts, freebies, or loyalty points. Incentives can make customers feel appreciated and rewarded for their feedback, and also encourage them to buy more from you. However, make sure that your incentives are relevant, valuable, and ethical, and that you don't coerce or manipulate customers into giving positive testimonials.

2 Make it easy

Another way to solicit testimonials from customers who are reluctant or busy is to make it easy for them to share their feedback. You can do this by providing them with multiple options, such as email, phone, video, or online forms, and by giving them clear and simple instructions on how to submit their testimonials. You can also use templates, questions, or prompts to guide them on what to say, and make sure that you respect their time and privacy.

3 Follow up

A third way to solicit testimonials from customers who are reluctant or busy is to follow up with them after they have purchased or used your products or services. You can do this by sending them a thank-you email, a satisfaction survey, or a reminder message, and by asking them politely and sincerely for their feedback. You can also use social proof, such as testimonials from other customers, to show them the value and impact of their testimonials.

4 Showcase testimonials

A fourth way to solicit testimonials from customers who are reluctant or busy is to showcase the testimonials that you have received from other customers. You can do this by displaying them on your website, social media, or marketing materials, and by highlighting the benefits and results that your customers have achieved. You can also tag, mention, or thank your customers who have given you testimonials, and invite them to share their stories with others.

5 Build relationships

A fifth way to solicit testimonials from customers who are reluctant or busy is to build relationships with them. You can do this by providing them with excellent customer service, personalized communication, and valuable content, and by showing them that you care about their needs and goals. You can also ask for feedback throughout their customer journey, and not just after a purchase or a transaction. By building trust and rapport with your customers, you can increase their willingness and likelihood to give you testimonials.

6 Use testimonials to upsell

A sixth way to solicit testimonials from customers who are reluctant or busy is to use the testimonials that you have received to upsell to them. You can do this by showing them how your products or services can help them solve their problems, achieve their goals, or enhance their experience. You can also use testimonials to cross-sell or upsell related or complementary products or services, and to create a sense of urgency or scarcity. By using testimonials to upsell, you can demonstrate the value and benefits of your products or services, and also generate more testimonials from satisfied customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?