How do you showcase your skills and value when you have a referral from a senior or influential person?

1 Research the opportunity

Before you apply for a job or a project, do some research on the company, the role, the industry, and the challenges they face. This will help you tailor your resume, cover letter, portfolio, and pitch to highlight your relevant skills and value proposition. It will also show that you are genuinely interested and prepared for the opportunity.

2 Leverage your referral

Don't be shy to mention your referral in your application materials and in your communication with the hiring manager or the client. Explain how you know the person, what they do, and why they recommended you. This will help you establish credibility and trust, as well as demonstrate your network and connections. However, don't rely too much on your referral. Make sure you also focus on your own qualifications and achievements.

3 Show your personality

One of the benefits of having a referral is that you can skip some of the formalities and get to the point faster. You can use a more conversational and friendly tone in your emails, calls, and interviews, as long as you remain professional and respectful. You can also share some personal stories, anecdotes, or insights that relate to the opportunity and show your passion, enthusiasm, and curiosity. This will help you build rapport and stand out from other candidates.

4 Provide evidence

It's not enough to say that you have the skills and value that the hiring manager or the client is looking for. You need to back it up with evidence. Use specific examples, numbers, results, and testimonials from your previous work or projects to demonstrate how you solved problems, created value, and delivered outcomes. You can also use case studies, samples, or mock-ups to show how you would approach the current opportunity and what you can offer.

5 Ask for feedback

One of the best ways to showcase your skills and value is to ask for feedback from the hiring manager or the client. This will show that you are eager to learn, improve, and adapt to their needs and preferences. It will also give you an opportunity to address any concerns, gaps, or objections they might have about your suitability for the opportunity. You can ask for feedback after each stage of the application process, such as after submitting your resume, after a phone screening, or after an interview.

6 Follow up

Finally, don't forget to follow up with the hiring manager or the client after each interaction. Thank them for their time, restate your interest and value, and remind them of your referral. You can also use this opportunity to share any additional information, resources, or questions that might be relevant or helpful. This will show that you are proactive, courteous, and committed to the opportunity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?