How do you showcase your grant outcomes on your website and social media?

1 Define your outcomes

Before you start writing or posting, you need to have a clear idea of what your outcomes are and how you measure them. Outcomes are the changes or benefits that result from your grant activities, such as improved skills, increased awareness, or reduced poverty. You should have specific, measurable, and realistic indicators to track your progress and evaluate your success. For example, if your grant goal is to improve literacy among children, your outcomes could be the number of books distributed, the percentage of children who improved their reading skills, or the feedback from teachers and parents.

2 Choose your format

Depending on your audience, goals, and resources, you can choose different formats to report your grant outcomes on your website and social media. For example, stories are powerful ways to illustrate the human impact of your grant, infographics can be used to show comparisons, trends, or patterns in data, and reports are formal documents for providing detailed information and analysis. Stories can be written, audio, or video and should include quotes, photos, or testimonials. Infographics can be created with online tools like Canva or Piktochart, or you can hire a professional designer if you have the budget. Reports should have a clear structure and use evidence and data to support claims. You can publish reports as PDF files or create interactive online versions using platforms like Issuu or Scribd.

3 Adapt your content

Once you have chosen your format, you need to adapt your content to suit your website and social media platforms. Your website is your main source of information and credibility, so you should use it to provide comprehensive and in-depth content that showcases your grant outcomes. You can create a dedicated section or page for your grant outcomes, or integrate them into your existing pages, such as your homepage, about us, or projects. You should also include a call to action, such as inviting visitors to donate, volunteer, or contact you for more information.

Your social media platforms are your tools to reach a wider and more diverse audience, and to create engagement and interaction with your followers. You should use social media to share short and catchy content that highlights your grant outcomes and invites feedback or questions. You can use different types of content, such as images, videos, polls, quizzes, or live streams, to capture attention and generate interest. You should also use hashtags, keywords, tags, or mentions to increase your visibility and reach.

4 Monitor and evaluate

Finally, you should monitor and evaluate the effectiveness of your content and adjust your strategy accordingly. You should track and measure the performance of your content using analytics tools, such as Google Analytics for your website, or Facebook Insights, Twitter Analytics, or Instagram Insights for your social media platforms. You should look at metrics such as views, clicks, shares, likes, comments, or conversions, and compare them to your goals and expectations. You should also solicit feedback from your audience, partners, or funders, and use it to improve your content and communication.

Reporting grant outcomes on your website and social media is not a one-time task, but an ongoing process that requires planning, creativity, and evaluation. By following these tips, you can create compelling and informative content that showcases your grant outcomes and enhances your grant administration.