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How do you show the value of your product decisions?

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As a product manager, you make many decisions that affect the direction, design, and development of your product. But how do you communicate the value of those decisions to your stakeholders, customers, and users? How do you justify your choices and demonstrate their impact on the product goals and metrics? In this article, we will explore some tips and techniques to show the value of your product decisions, from framing the problem and defining the success criteria, to measuring the outcomes and sharing the learnings.

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Santhosh Kumar Setty

Product Leader | AI | B2B SaaS

1 Frame the problem

Before you make any product decision, you need to have a clear understanding of the problem you are trying to solve, and why it matters to your target audience. You can use various methods to frame the problem, such as user research, personas, user stories, problem statements, or jobs to be done. The key is to articulate the problem in a way that aligns with your product vision and strategy, and that resonates with your stakeholders and customers. You should also define the scope and assumptions of the problem, and identify the key pain points and needs of the users.

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Santhosh Kumar Setty

Product Leader | AI | B2B SaaS
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Empathetic Approach: Delve deep into user experiences to genuinely grasp their challenges and aspirations. Clear Articulation: Define the problem concisely, ensuring alignment with overarching product goals. Scope Definition: Set boundaries for the problem, understanding what it encompasses and what lies outside. Stakeholder Alignment: Engage with key stakeholders to ensure a shared understanding and collective direction.

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2 Define the success criteria

Once you have framed the problem, you need to define the success criteria for your product decision. What are the desired outcomes and benefits of solving the problem? How will you know if your decision was effective and valuable? You can use various frameworks to define the success criteria, such as SMART goals, OKRs, or KPIs. The key is to make sure that your success criteria are specific, measurable, achievable, relevant, and time-bound, and that they align with your product goals and metrics. You should also communicate your success criteria to your stakeholders and customers, and get their feedback and buy-in.

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Div Manickam

Explorer | Mentor | Author | Speaker | Teacher | Volunteer | Student | Connector ? Neurodivine | Wellbeing | Mindfulness ? Top 100 Product Marketing | Authentic Leadership ? Photographer | Foodie ? One day at a time
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Portfolio roadmap prioritization with RICE score helped us to assess the right priorities with our limited time and resources. Not everything is urgent always.

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3 Explore the options

Now that you have framed the problem and defined the success criteria, you need to explore the possible options for your product decision. What are the different ways to solve the problem and achieve the success criteria? You can use various techniques to explore the options, such as brainstorming, prototyping, testing, or benchmarking. The key is to generate and evaluate multiple options, and compare their pros and cons, risks and opportunities, costs and benefits. You should also involve your stakeholders and customers in the exploration process, and get their input and feedback.

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4 Make the decision

After you have explored the options, you need to make the final product decision. How will you choose the best option for your product and your users? You can use various tools to make the decision, such as scoring matrices, decision trees, or cost-benefit analysis. The key is to make the decision based on data, evidence, and logic, and not on intuition, bias, or preference. You should also document and justify your decision, and explain how it solves the problem and meets the success criteria. You should also communicate your decision to your stakeholders and customers, and get their support and commitment.

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Div Manickam

Explorer | Mentor | Author | Speaker | Teacher | Volunteer | Student | Connector ? Neurodivine | Wellbeing | Mindfulness ? Top 100 Product Marketing | Authentic Leadership ? Photographer | Foodie ? One day at a time
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Connect with stakeholders before the decision and with RAPID framework, ensure all voices and data from the team are available as input and ready for the decision maker.

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5 Measure the outcomes

Once you have made the product decision, you need to measure the outcomes and impact of your decision. How will you track and evaluate the performance and value of your decision? You can use various methods to measure the outcomes, such as analytics, surveys, interviews, or experiments. The key is to measure the outcomes against the success criteria, and see if your decision achieved the desired results and benefits. You should also analyze and interpret the data, and identify the trends, patterns, and insights. You should also share the outcomes with your stakeholders and customers, and show them the value of your decision.

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6 Share the learnings

Finally, you need to share the learnings and feedback from your product decision. What did you learn from the decision process and the outcomes? What worked well and what didn't? What can you improve and what can you replicate? You can use various formats to share the learnings, such as reports, presentations, or blog posts. The key is to share the learnings in a way that is clear, concise, and compelling, and that showcases the value of your decision. You should also invite your stakeholders and customers to share their learnings and feedback, and to celebrate the successes and learn from the failures.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you show the value of your product decisions?

1

2

3

4

5

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7

1 Frame the problem

2 Define the success criteria

3 Explore the options

4 Make the decision

5 Measure the outcomes

6 Share the learnings

7 Here’s what else to consider

Product Management

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How do you show the value of your product decisions?

1

2

3

4

5

6

7

1 Frame the problem

2 Define the success criteria

3 Explore the options

4 Make the decision

5 Measure the outcomes

6 Share the learnings

7 Here’s what else to consider

Product Management

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感谢您的反馈

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