How do you show the value of your landscape design?

2 Use visual tools

Visual tools are essential for showing the value of your landscape design, as they can help you illustrate your vision, convey your ideas, and persuade your audience. Visual tools can include sketches, drawings, diagrams, models, renderings, animations, or interactive platforms that show the existing and proposed conditions of your design. You can use visual tools to show the site analysis, design concept, design details, design alternatives, or design impact of your project. Visual tools can also help you show the scale, context, character, and functionality of your design.

3 Tell a story

Another way to show the value of your landscape design is to tell a story that connects your design to the people, place, and purpose of your project. A story can help you engage your audience emotionally, intellectually, and socially, and make them care about your design. A story can also help you explain the problem, solution, and benefit of your design, and how it responds to the site, the client, and the community. You can use narrative techniques such as setting, plot, characters, conflict, resolution, and theme to craft your story.

4 Provide evidence

To show the value of your landscape design, you also need to provide evidence that supports your claims and arguments. Evidence can include data, facts, statistics, research, testimonials, or case studies that demonstrate the feasibility, effectiveness, and impact of your design. You can use evidence to show how your design meets the project objectives, criteria, or standards, and how it addresses the challenges, opportunities, or trends of the site. You can also use evidence to show how your design contributes to the environmental, social, economic, or cultural values of the landscape.

5 Highlight the benefits

Finally, to show the value of your landscape design, you need to highlight the benefits that your design offers to your audience and the wider society. Benefits can include the functional, aesthetic, environmental, social, economic, or cultural outcomes or advantages of your design. You can use benefits to show how your design improves the quality, performance, or experience of the landscape, and how it creates value for the users, owners, or stakeholders of the project. You can also use benefits to show how your design supports the goals, vision, or mission of your client, organization, or profession.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?