How do you show the value of content audit to your clients?

1 Explain the purpose and scope of content audit

The first step is to explain the purpose and scope of content audit to your clients. Why do you need to audit their content? What are the objectives and outcomes of the audit? How will you measure the success of the audit? What are the criteria and metrics that you will use to evaluate their content? How will you collect and organize the data? How long will the audit take and what resources will you need? These are some of the questions that you should answer clearly and concisely to your clients, to help them understand what content audit is and what it entails.

2 Show the benefits of content audit

The next step is to show the benefits of content audit to your clients. How will content audit help them achieve their business goals and solve their content problems? How will content audit improve their content performance and user experience? How will content audit save them time, money, and resources in the long run? These are some of the benefits that you should highlight and illustrate to your clients, to help them see the value of content audit. You can use examples, case studies, testimonials, or data from previous or similar content audits to support your claims and demonstrate the impact of content audit.

3 Address the challenges and risks of content audit

The third step is to address the challenges and risks of content audit to your clients. What are the potential difficulties and obstacles that you may encounter during the audit? How will you overcome them or mitigate them? What are the risks of not doing the audit or doing it poorly? How will you prevent or minimize them? These are some of the challenges and risks that you should acknowledge and address to your clients, to help them anticipate and prepare for the audit. You can also use this opportunity to showcase your expertise, skills, and experience in conducting content audits and solving content issues.

4 Provide a clear and realistic plan for content audit

The fourth step is to provide a clear and realistic plan for content audit to your clients. How will you conduct the audit and what are the steps and milestones involved? Who will be responsible for what tasks and roles? How will you communicate and collaborate with your clients and other stakeholders during the audit? How will you present and deliver the audit results and recommendations? These are some of the details that you should provide and discuss with your clients, to help them visualize and follow the audit process. You can also use this step to set expectations, boundaries, and agreements with your clients, to ensure a smooth and successful audit.

5 Involve your clients in the content audit process

The fifth step is to involve your clients in the content audit process. How will you solicit and incorporate their feedback and input throughout the audit? How will you educate and empower them to make informed decisions about their content? How will you engage and motivate them to take action on the audit findings and suggestions? These are some of the ways that you should involve your clients in the content audit process, to help them feel valued and invested in the audit. You can also use this step to build trust, rapport, and relationship with your clients, to foster a long-term partnership.

6 Follow up and follow through after the content audit

The sixth and final step is to follow up and follow through after the content audit. How will you measure and report the results and outcomes of the audit? How will you support and assist your clients in implementing the audit recommendations and changes? How will you monitor and evaluate the progress and impact of the audit actions? How will you maintain and update the audit data and documentation? These are some of the tasks that you should do after the content audit, to help your clients sustain and improve their content quality and performance. You can also use this step to show your commitment, professionalism, and value to your clients, to secure repeat or referral business.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?