How do you show the impact of your videos?

Gauge overall reach and engagement. Assess how well your videos drive action (e.g., website visits, purchases). Track likes, comments, shares, and saves. Measure the effectiveness of your videos in driving desired outcomes (e.g., sales, sign-ups). Gather qualitative insights through surveys or comments.

To show the impact of your videos, start by tracking key metrics such as view counts, engagement (likes, shares, comments), and conversion rates using analytics tools. Collect qualitative feedback through surveys, comments, and focus groups to gauge viewer sentiment. Connect video performance to business outcomes like sales or brand awareness changes. Create case studies with data and success stories to illustrate results. Compare performance with benchmarks and monitor long-term effects. Present findings in a clear report with visual data and actionable insights to demonstrate the video's effectiveness.

When it comes to showing the impact of your videos, it all starts with clearly defining your goals. Are you aiming to increase engagement, drive sales, or build brand awareness? Is there a specific audience that you want to reach or an outcome you want to achieve with your videos? Start with the end in mind. By knowing exactly what you want to achieve, you can tailor your content and track key metrics like views, clicks, or conversions. Without a clear objective, it’s easy to get lost in the process. A solid strategy that aligns with your end goal helps ensure that every video you create serves a purpose, making the results measurable and impactful.

When any brand, business, organisation or institution decides to invest long term in video content creation, it is essential that as part of that commitment that as a company you make sure that you have a crystal-clear, specific outcome of what you want to pursue and achieve through visual content marketing. If your brand’s self-stated goal is as broad as “sell more of my product or services,” then your video strategy and content messaging will be similarly vague and poorly defined. “Selling” as a concept is not clearly defined. Instead of “sell more,” you should aim for something far more specific, like “direct more viewers to our online platform.”

?? Want to prove your video’s impact? Track your metrics like a detective on a case. Dive into view counts, engagement rates, and conversion stats to paint a full picture of success. Don’t just collect data—analyze it to uncover what’s working and what’s not. The right metrics can turn your video from a shot in the dark into a data-driven triumph.

When setting your specific objectives with your team for your video content, it is essential that those objectives be directly measurable – otherwise, how on earth can any of you know that they are working? There are a number of KPI's that any hosting platform can help you to keep track of, all for the purpose of optimising your video content and making sure that not only are your viewers watching, but that those same viewers are also engaging with what they see. Reactions, Comments, Shares, Impressions, data on audience type... Depending on your goal, any of these elements can be tracked and used to determine whether it was successful and to predict how to change up your content to make it more effective next time.

?? Want to showcase the true impact of your video? Communicate your results clearly and compellingly. Share key metrics and insights in a way that’s both accessible and engaging. Use visuals, infographics, and straightforward language to make the data pop. A great video deserves a spotlight on its success, so don’t just report results—celebrate them!

Posting your views and impressions is easy. What if you don't have results (numbers) to communicate (yet)? Share the milestones of the project. Show people behind the scenes. Talk about the goals of your video and how you're going to achieve it. Talk about impact. The view numbers are important, but the story behind the video is what people want to know. Be creative with sharing what you have. Besides, who doesn't like old, good BTS?

?? Want your videos to keep making waves? Optimize your strategy by diving deep into your results. Analyze what worked, what didn’t, and why. Adjust your approach based on data-driven insights and feedback. Iterate and innovate to stay ahead of the curve. The best videos evolve, so keep refining your strategy for ongoing success.

With the way the algorithm works in 2024, its essential that you gather data from your recent videos, analyze how they did and why they did the way they did! Then, talk to the client and gauge their satisfaction about the overall project and then go apply them insights and lessons to your next project.

Staying up-to-date with trends, tools, and techniques ensures that your videos remain relevant and engaging. For instance, emerging trends like vertical video formats, cinematic drone shots, or interactive video elements can open up new storytelling possibilities. However, the real key is not just technical proficiency but understanding the audience or client’s needs.

Client success is often more important that client satisfaction. Just because you received negative feedback, doesn't necessarily mean that you did something wrong. Keep tweaking your proprietary process (just a fancy word for "the way you do things") and keep sharpening your skills!

Reading the comments and feedback left by your target audience on your content is a great way of generating a qualitative measurement of how effective it was with your audience. It’s a great way in particular to measure the emotional response to a piece of content (whether that response is good or bad). You may not find many direct ways to improve your content from this metric but you will know how your audience feels and you’ll certainly know when your content has missed the mark. It’s a great way in particular to measure the emotional response to a piece of content (whether that response is good or bad).

Metrics such as views and comments can be one good way to showcase the impact of your videos, but these may not be the most important measures depending on the video in question. For example, if the purpose of the video was to provide training on a particular procedure, then the learning outcomes of the training would be a better indicator. Another way to showcase impact is to collect client and/or viewer testimonials. Actively solicit feedback from these stakeholders, so you can use that information as part of a continuous process as well as for adding positive feedback to your portfolio. Lastly, develop a portfolio site the brings together video samples with testimonials and some context about your vision as a video creator.