How do you show gratitude to your product network?

1 Why gratitude matters

Gratitude is not only a polite gesture, but also a powerful tool for building trust, rapport, and loyalty. When you show gratitude to your product network, you acknowledge their contributions, value their perspectives, and motivate them to continue helping you and others. Gratitude also boosts your own happiness, confidence, and productivity, as you focus on the positive aspects of your work and your connections.

2 How to show gratitude authentically

The key to showing gratitude is to be authentic, specific, and timely. Don't just say "thank you" or "great job" without explaining why or how. Instead, give concrete examples of how someone helped you, taught you, or impressed you. Express your gratitude as soon as possible, while the memory is fresh and relevant. And avoid generic or insincere compliments that might sound fake or flattery.

3 How to show gratitude creatively

Showing gratitude beyond words is a great way to make a lasting impression. Writing a recommendation or testimonial for someone on LinkedIn or other platforms, sharing their work, insights, or achievements with your audience or network, inviting them to an event or podcast you're hosting or attending, sending them a personalized card, email, or video message, and surprising them with a thoughtful gift are all great ways to show your appreciation. A book, coffee, or subscription are all great gifts to consider.

4 How to show gratitude consistently

Gratitude is not a one-time thing, but a habit that should be practiced regularly. To cultivate consistent gratitude, you need to be proactive, attentive, and generous. You can set a reminder to thank someone in your product network every week or month, keep a gratitude journal or log to record and reflect on the people who helped you, join or create a gratitude circle or group to share and receive appreciation, offer help, advice, or feedback to someone in your product network who might need it, and celebrate the milestones, successes, and challenges of your product network.

5 How to show gratitude reciprocally

Gratitude is not only about receiving, but also about giving. When you show gratitude to your product network, you create an opportunity to reciprocate their kindness and generosity. You can do this by asking how you can help them achieve their goals or solve their problems, introducing them to someone who can benefit from their skills or services, supporting their projects, campaigns, or causes, providing them with constructive criticism or suggestions, and recognizing their strengths, talents, or passions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?