How do you show funders and society the value of your R&D projects?

1 Identify your audience

Before you start crafting your message, you need to know who you are talking to and what they care about. Different funders and stakeholders may have different expectations, criteria, and interests when it comes to R&D projects. For example, public funders may prioritize social benefits, while private funders may focus on commercial returns. Similarly, different segments of society may have different levels of awareness, understanding, and engagement with R&D topics. Therefore, you need to identify your target audience and tailor your message to their needs, preferences, and motivations.

2 Define your goals and outcomes

One of the key elements of showing your R&D value is to clearly define what you want to achieve and how you measure your success. You need to articulate your specific goals and objectives, as well as the expected outcomes and impacts of your R&D project. You also need to provide evidence and indicators that show your progress and results, such as publications, patents, prototypes, or testimonials. Furthermore, you need to explain how your R&D project contributes to broader goals and outcomes, such as solving a problem, creating a benefit, or advancing a field.

3 Tell a compelling story

Another important aspect of showing your R&D value is to tell a compelling story that connects with your audience and showcases your R&D project in a positive and memorable way. You need to use simple and engaging language, avoid jargon and technical details, and use examples and anecdotes that illustrate your R&D project in action. You also need to highlight the novelty and uniqueness of your R&D project, as well as the challenges and opportunities that you faced and overcame. Moreover, you need to convey your passion and enthusiasm for your R&D project, as well as your vision and aspirations for the future.

4 Use multiple channels and formats

To reach and influence your audience effectively, you need to use multiple channels and formats to communicate your R&D value. You need to consider the best ways to deliver your message, such as online platforms, media outlets, events, or networks. You also need to adapt your message to different formats, such as written reports, presentations, videos, podcasts, or infographics. Additionally, you need to use interactive and participatory methods, such as feedback, surveys, polls, or discussions, to engage your audience and invite their input and feedback.

5 Collaborate and partner with others

Finally, one of the best ways to show your R&D value is to collaborate and partner with others who share your goals and interests. You need to seek and establish relationships with other R&D actors, such as researchers, institutions, or organizations, who can support, complement, or enhance your R&D project. You also need to involve and consult with other stakeholders, such as customers, users, or beneficiaries, who can provide valuable insights, perspectives, or testimonials on your R&D project. Furthermore, you need to leverage and acknowledge the contributions and achievements of your collaborators and partners, as well as the sources and resources that enabled your R&D project.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?