How do you share your value with potential employers?

2 Use the STAR method

When you write your resume, cover letter, or online profile, use the STAR method to highlight your value. STAR stands for Situation, Task, Action, and Result. It is a simple way to structure your stories and examples that demonstrate your achievements and impact. For each skill or quality you want to showcase, describe a situation where you faced a challenge or opportunity, the task you had to do, the action you took, and the result you achieved. This will help you provide concrete evidence of your value and show your potential employers how you can apply your skills and experience to their context.

3 Adapt your communication style

Different people have different communication styles and preferences. Some are more analytical, some are more intuitive, some are more assertive, some are more supportive. When you communicate your value to potential employers, you need to adapt your style to match theirs. This will help you build rapport, avoid misunderstandings, and persuade them more effectively. You can use clues from their words, tone, body language, and feedback to determine their style and adjust yours accordingly. For example, if they are more analytical, you can use more data and logic; if they are more intuitive, you can use more stories and emotions.

4 Ask questions and listen

Sharing your value is not a one-way street. You also need to ask questions and listen to your potential employers. This will help you learn more about them, their needs, their concerns, and their expectations. It will also show them that you are interested, curious, and respectful. Asking questions and listening will help you uncover their pain points, their goals, and their criteria for hiring. You can then use this information to tailor your value proposition and address their objections or questions.