How do you share your customer discovery results?

1 Use a customer discovery report

A customer discovery report is a document that summarizes your research goals, methods, participants, key insights, and recommendations. It helps you organize your data, highlight your main findings, and provide actionable suggestions for your product development. A customer discovery report should be concise, visual, and easy to understand. You can use tools like Google Docs, PowerPoint, or Canva to create your report and share it online or offline.

2 Create a customer persona

A customer persona is a fictional representation of your ideal customer, based on your customer discovery data. It describes their demographics, behaviors, motivations, challenges, and goals. A customer persona helps you empathize with your customer and design your product around their needs and expectations. You can use tools like Xtensio, Userforge, or HubSpot to create your customer persona and share it with your team and stakeholders.

3 Build a customer journey map

A customer journey map is a visual tool that shows how your customer interacts with your product or service, from their initial awareness to their final outcome. It illustrates their thoughts, feelings, actions, and pain points at each stage of their journey. A customer journey map helps you identify the gaps and opportunities in your product or service, and improve your customer experience. You can use tools like Miro, Smaply, or UXPressia to create your customer journey map and share it with your team and stakeholders.

4 Make a customer feedback loop

A customer feedback loop is a process that allows you to collect, analyze, and act on your customer feedback, and communicate the results back to your customer. It helps you measure your customer satisfaction, loyalty, and retention, and improve your product or service based on their feedback. A customer feedback loop can involve different methods, such as surveys, interviews, reviews, or social media. You can use tools like SurveyMonkey, Typeform, or Hotjar to create your customer feedback loop and share it with your team and customers.

5 Tell a customer story

A customer story is a narrative that showcases how your product or service solves a specific problem or need for your customer. It helps you demonstrate the value and benefits of your product or service, and persuade your potential customers to buy or use it. A customer story can be written, spoken, or visual, depending on your audience and channel. You can use tools like StoryChief, Lumen5, or Storyboard That to create your customer story and share it with your team and customers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?