How do you share the value of co-creation with your teams?

1 Explain the concept

Before you can share the value of co-creation, you need to explain what it is and how it works. Co-creation is not just a buzzword, it is a mindset and a process that requires trust, empathy, and openness. Co-creation involves identifying shared goals, understanding different perspectives, and co-designing solutions that meet the needs and expectations of all parties. You can use examples, stories, or case studies to illustrate how co-creation has led to successful outcomes in your organization or industry.

2 Highlight the benefits

Once you have explained the concept of co-creation, you need to highlight its benefits for your teams and your organization. Co-creation can help you improve your relationships, increase your customer satisfaction, enhance your innovation capabilities, and generate more value. Co-creation can also help you overcome challenges, leverage opportunities, and adapt to changing environments. You can use data, feedback, or testimonials to demonstrate how co-creation has delivered tangible results and value.

3 Address the challenges

Sharing the value of co-creation does not mean ignoring the challenges or risks that it may entail. Co-creation can be complex, time-consuming, and resource-intensive. It may also require a cultural shift, a new skill set, and a different way of working. You need to acknowledge these challenges and show how you can overcome them or mitigate them. You can use best practices, tools, or frameworks to support your co-creation efforts and ensure quality and alignment.

4 Involve your teams

Sharing the value of co-creation is not a one-way communication, it is a dialogue and an invitation. You need to involve your teams in the co-creation process and encourage them to share their ideas, opinions, and feedback. You need to listen to their concerns, answer their questions, and address their issues. You need to empower them to participate, contribute, and co-create with you and your stakeholders. You can use workshops, surveys, or platforms to engage your teams and foster collaboration.

5 Celebrate the achievements

Sharing the value of co-creation also means celebrating the achievements and recognizing the efforts of your teams and your co-creators. You need to acknowledge the contributions, learnings, and outcomes that co-creation has enabled and appreciate the value that it has generated. You need to share the success stories, the lessons learned, and the best practices that co-creation has revealed. You can use awards, events, or media to celebrate the achievements and inspire more co-creation.

6 Promote the culture

Finally, sharing the value of co-creation means promoting the culture of co-creation in your organization and beyond. You need to advocate for co-creation as a strategic approach to innovation and value creation that aligns with your vision, mission, and values. You need to influence the mindset, behavior, and actions of your teams, your stakeholders, and your customers to embrace co-creation as a way of working and a way of being. You can use networks, communities, or partnerships to promote the culture and practice of co-creation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?