How do you share SEO recommendations with developers?

1 Understand their perspective

Developers have different priorities, challenges, and constraints than SEOs. They may not be familiar with the latest SEO best practices, or they may have other tasks and deadlines to deal with. To share SEO recommendations with developers, you need to understand their perspective and respect their expertise. Try to avoid jargon, explain the benefits and impacts of your suggestions, and provide clear and actionable steps. Also, be open to feedback and questions, and acknowledge their efforts and achievements.

2 Use a common language

One of the biggest barriers to sharing SEO recommendations with developers is the lack of a common language. SEOs and developers may use different terms, tools, and formats to express their ideas and data. To overcome this, you need to use a common language that both parties can understand and agree on. For example, you can use a standard SEO audit checklist, a shared spreadsheet or document, or a project management tool to organize and present your recommendations. You can also use code snippets, screenshots, or mockups to illustrate your points and show examples.

3 Prioritize and categorize

Not all SEO recommendations are equally important or urgent. Some may have a high impact on rankings and traffic, while others may be minor or optional. To help developers prioritize and plan their work, you need to categorize and label your recommendations according to their importance and difficulty. For example, you can use a simple scale of low, medium, and high, or a more detailed system of critical, major, minor, and cosmetic. You can also group your recommendations by type, such as technical, content, or user experience.

4 Follow up and test

Sharing SEO recommendations with developers is not a one-time event. It's an ongoing process that requires follow-up and testing. You need to monitor the progress and status of your recommendations, and provide feedback and support as needed. You also need to test and measure the results of your recommendations, and report on the outcomes and improvements. This way, you can ensure that your recommendations are implemented correctly and effectively, and that they achieve the desired goals.

5 Collaborate and learn

The ultimate goal of sharing SEO recommendations with developers is to improve the performance and quality of your website. But it's also an opportunity to collaborate and learn from each other. By sharing SEO recommendations with developers, you can build trust and rapport, exchange knowledge and skills, and find better solutions together. You can also learn from their feedback and challenges, and improve your own SEO skills and processes.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?