How do you share IT project success stories?

1 Define your goals

Before you start writing or speaking about your IT project success stories, you need to define your goals and audience. What are you trying to achieve by sharing your stories? Who are you trying to reach and influence? How do you want them to feel and act after hearing or reading your stories? Your goals and audience will determine the tone, format, length, and content of your stories. For example, if your goal is to generate leads, you may want to create a short and catchy social media post that highlights the main benefits and results of your project and invites people to contact you for more details. If your goal is to build trust and credibility, you may want to create a detailed and factual case study that showcases the challenges, solutions, and outcomes of your project and includes testimonials from your clients.

3 Structure your stories

After you have chosen your stories, you need to structure them in a clear and logical way. A good IT project success story should have three main parts: the situation, the action, and the result. The situation describes the problem or challenge that your client faced and why they needed your help. The action describes the solution or approach that you provided and how you implemented it. The result describes the outcome or impact that your solution had on your client's business and goals. You can use the STAR method (Situation, Task, Action, Result) or the CAR method (Challenge, Action, Result) to structure your stories. You can also use the

tag to highlight any code snippets or technical details that are relevant to your stories.
###### Add emotion and evidence
To make your IT project success stories more engaging and persuasive, you need to add emotion and evidence to them. Emotion helps you connect with your audience and make them care about your stories. Evidence helps you back up your claims and show your credibility and reliability. To add emotion, you can use descriptive language, anecdotes, quotes, or stories that show how your solution made a difference for your client's pain points, needs, or aspirations. To add evidence, you can use data, metrics, testimonials, or awards that show the quantifiable and qualitative results of your solution. You can also use visual elements, such as graphs, charts, images, or videos, to illustrate your stories and make them more memorable.
###### Tailor your stories
Finally, you need to tailor your IT project success stories to the specific format and channel that you are using to share them. Depending on your goals and audience, you may want to share your stories in different ways, such as a case study, a testimonial, a presentation, or a social media post. Each format and channel has its own conventions, expectations, and limitations that you need to consider when crafting and communicating your stories. For example, a case study may require a more formal and detailed style, while a social media post may require a more casual and concise style. You also need to adapt your stories to the tone, voice, and style of your brand and your client's brand, if applicable.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?