How do you share power analysis results with your allies?

1 Choose your format

Depending on your audience, your goals, and your resources, you can choose different formats to present your power analysis results. A power map is a visual diagram that illustrates the relationships and positions of various actors on a spectrum of support or opposition to your issue. Alternatively, a power matrix is a table that categorizes different actors based on their level of influence and interest in your issue. Additionally, a power story is a narrative that explains the history, context, and dynamics of the power structure around your issue. Lastly, a power presentation is a slide deck or video that summarizes and highlights the key findings and implications of your power analysis. Each format has its own pros and cons, so you should consider what works best for your situation. For instance, a power map may be more effective for a workshop or brainstorming session, while a power presentation may be more suitable for a report or webinar.

2 Tailor your message

Once you have chosen your format, you need to tailor your message to your audience. Consider who your allies are, what they need to know, and what you want them to do. Ask yourself questions such as: What is the purpose of sharing your power analysis results? What are the main points or messages that you want to convey? How can you connect your power analysis results to your allies' values, interests, and experiences? How can you invite feedback, input, or collaboration from them? How can you inspire action or next steps from your allies? And how can you provide them with concrete and realistic suggestions or opportunities? By answering these questions, you can ensure that your power analysis results are clear, concise, compelling, and inspiring for your allies.

3 Use stories and visuals

Sharing power analysis results with allies can be made more effective by using stories and visuals. These can capture attention and interest, simplify complexity and clarify ambiguity, highlight diversity and inclusion, and spark creativity and innovation. Examples of stories and visuals to use include personal stories, case studies, testimonials, charts, graphs, tables, images, icons, symbols, infographics, diagrams, and maps. Personal stories can relate experiences or successes related to the issue or campaign. Case studies can showcase best practices or successful outcomes from similar campaigns. Testimonials can feature quotes from credible sources or allies. Charts, graphs, or tables can display data such as statistics or indicators. Images, icons, or symbols can represent concepts or values. Infographics, diagrams, or maps can organize information like timelines or flows. Stories and visuals are a great way to make your power analysis results engaging and memorable for allies.

4 Practice and prepare

Before presenting your power analysis results to your allies, you should review the accuracy, relevance, and consistency of your format, message, stories, and visuals. Additionally, anticipate questions or objections that may arise and prepare responses or evidence to address them. Testing your format with a small group of allies can help you get feedback and make adjustments as needed. Rehearsing your delivery is also important; use clear language, a confident voice, and appropriate body language. Finally, plan for follow-up and evaluation to measure the impact and effectiveness of your power analysis results. By following these tips, you can make your power analysis results more clear, engaging, and actionable for your allies.