How do you share employee engagement benefits?

1 Define your goals

Before you share employee engagement benefits, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to improve employee satisfaction, loyalty, or well-being? Do you want to reduce turnover, absenteeism, or errors? Do you want to increase customer satisfaction, revenue, or innovation? Having specific and realistic goals will help you tailor your message and track your progress.

2 Choose your channels

Depending on your audience, goals, and resources, you can use different channels to share employee engagement benefits. For example, you can use internal newsletters, intranet, or social media to inform and inspire your employees. You can use reports, presentations, or case studies to showcase your results and best practices to your managers, investors, or partners. You can use testimonials, reviews, or awards to highlight your reputation and value to your customers, prospects, or competitors.

3 Tell stories

One of the most effective ways to share employee engagement benefits is to tell stories that illustrate how it affects real people and situations. Stories can capture attention, emotions, and memories better than facts and figures. They can also show how employee engagement aligns with your vision, values, and culture. To tell compelling stories, you need to identify the problem, the solution, and the outcome. You also need to use specific details, examples, and quotes to make your stories authentic and relatable.

4 Use data

While stories can appeal to emotions, data can appeal to logic and credibility. Data can help you quantify and validate your employee engagement benefits and show how they relate to your goals and performance indicators. Data can also help you identify gaps, trends, and opportunities for improvement. To use data effectively, you need to collect, analyze, and visualize it in a clear and accurate way. You also need to use relevant and reliable sources and methods to ensure your data is trustworthy and meaningful.

5 Involve others

Sharing employee engagement benefits is not a one-way communication. It is a dialogue that involves listening, feedback, and collaboration. You can involve others by asking for their opinions, suggestions, and experiences. You can also recognize and reward their contributions and achievements. By involving others, you can build trust, engagement, and ownership among your employees and stakeholders. You can also learn from their insights, challenges, and successes.

6 Be consistent

Sharing employee engagement benefits is not a one-time event. It is a continuous process that requires consistency and commitment. You need to share employee engagement benefits regularly and timely to keep your audience informed and interested. You also need to update and adjust your message and strategy according to changes in your goals, data, and feedback. By being consistent, you can reinforce your message and impact and create a culture of employee engagement in your organization.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?