How do you set up and track video goals in Google Analytics?

To set up and track video goals in Google Analytics (GA4): 1. Enable Video Tracking: Use Google Tag Manager (GTM) to create a tag for video interactions (e.g., starts, completions). Configure triggers for video events. 2. Define Goals: Identify key interactions (e.g., 50% watched). In GA4, go to Admin > Events, create custom events, and define parameters. 3. Assign Values: Set monetary values for each goal based on its importance. 4. Analyze Data: In GA4, go to Reports > Engagement > Events to review video interactions. Use custom dimensions for detailed insights. Consider segmenting your audience and optimizing video content based on findings.

Enabling video tracking is quite easy with GTM and embedded YouTube videos but it might be tricky with other TMS or other video players. You might have to ask developpers to send you a data layer push when visitors watch 25%, 50%, 75% or 100% of the video.

This is typically based on how videos are added to your website, If it's added from YouTube, you can use the Youtube Video trigger from GTM or you can search for documentation for the video tool you are using. Here's an example from Vimeo: https://help.vimeo.com/hc/en-us/articles/22098668654481-Google-Tag-Manager-Integration Additionally, make sure to enable the GTM Video variables from your container!

To set up and track video events in Google Analytics 4 (GA4): 1. Use Google Tag Manager (GTM): - Create a new tag in GTM. - Set it to track events like "Play," "Pause," or "Complete" for your video. - Configure the trigger to fire on your video player. 2. Send Events to GA4: - Set the event name and parameters in GTM to match what you want to track. - Publish your changes in GTM. 3. View Events in GA4: - Go to the "Events" section in GA4 to see how users are interacting with your videos. This setup helps you understand how videos impact your site's performance.

GA4 has video tracking in the Enhanced Measurement section in the UI. For YouTube embedded videos that have JS API support enabled, the following events are triggered: video_start: when the video starts playing video_progress: when the video progresses past 10%, 25%, 50%, and 75% duration time video_complete: when the video ends The parameters populate the following dimensions: Video provider (from video_provider) Video title (from video_title) Video URL (from video_url) Visible (from visible) Finally, they all have the following parameters attached: video_current_time, video_duration, video_percent, video_provider, video_title, video_url, visible (boolean)

1. Create a custom GA4 event with a specific name like view_interaction. 2. Add custom dimensions and metrics based on the goals you want to track, such as video title, video length, and played time. Assign the respective variables that will return this data. For example, create a tag/event for users who play 50% of any video. 3. Duplicate the tag, create a new trigger that fires when users watch 100% of your video, and assign this trigger to the new tag. Adjust the variables as needed. 4. Define these dimensions and metrics in GA4. 5. Create a custom report in GA4 to display these parameters. Use filters for each tag/event and create several tabs for detailed insights.

It's important to define the goals based on what your client is looking for. Don't go in there defining everything as a goal and saying that everything is important because once everything is important, nothing will be. You can also use GA4 events creation to have other events based on the video ones and use them as conversions - if that matches your client's expectations.

You should consider the following for the objectives of video tracking: - Is it just to view/start the video? - Is it about watching a video up to a certain point? - Is it about watching videos to the end? - Is it about a specific video or several videos? Depending on what applies to your case, you can create a conversion via the GTM or in GA4 itself, which you can then play to Google Ads, for example.

Once video tracking is activated, the next crucial step is defining specific video goals in Google Analytics. These goals outline the exact actions or outcomes you intend your audience to achieve, such as watching a video for a set duration, engaging with a call-to-action, or completing a form. To set a video goal, navigate to Admin > View > Goals > New Goal. Choose from goal types like Destination, Duration, Pages/Screens per Session, or Event, and customize conditions and values according to your video strategy.

To track video interactions in GA4 using GTM, follow these steps: Create a Custom Event in GTM: Name the event (e.g., view_interaction) and add parameters like video_title, video_length, and played_time to capture video data. Set triggers for milestones such as 50% and 100% video views. Duplicate for Full Completion: Create a second tag for 100% video completion and assign a trigger for full video view. Define Custom Dimensions in GA4: In GA4, define custom dimensions and metrics for video parameters (e.g., video_title, played_time) under Custom Definitions. Create a Custom Report in GA4: Set up a custom report in GA4, using filters to analyze events by milestones like 50% and 100% video views, to understand user engagement.

You can create a custom metric and add it to a tag with a fixed value. For example, if you have a tag that fires when a user watches 50% of a video, add the following parameter name to the tag: Watched_50 and assign the value ‘1’. In GA4, create a metric and add Watched_50 in the event parameter value, choosing Standard as the unit of measurement. This creates a custom metric that will have the value of 1 when a user watches 50% of any video. You can replicate the same concept for goal value. Add video_value as a parameter and set it to 10. In GA4, create a video_value metric using the same parameter. This will assign a $10 value each time the event fires.

GA4 does not have Goals - or at least they are not called that. Now, events that you want to have as a goal should be a Conversion and you can assign a conversion value to it. A conversion value is a monetary amount assigned to a conversion event. It is set using the 'currency' and 'value' parameters on the event. If the parameters are unset, you can either set a default value or leave the event without a value.

If a video action has a specific value for you and your business, you can assign this value via GTM or with the "Modify Events" feature in GA4 (Admin -> Data Display -> Events).

After outlining your video goals, the next phase involves assigning a value to each goal. This value represents the estimated revenue or benefit derived from achieving the goal for your business. For example, if each video view generally translates to an average of $10 in sales, you can set a goal value of $10 for that specific objective. To assign a value, access the Goal Details section during setup and enter the value into the specified field. Alternatively, Google Analytics can compute a Smart Goal value automatically based on your conversion data.

Create a Custom Tag in GTM: Set up a tag to fire when a user watches 50% of a video. Add a parameter, such as Watched_50, and assign a value of 1. Define Custom Metric in GA4: In GA4, create a custom metric for Watched_50, with the value 1, and track how many users watch 50% of the video. Track Video Value: Add a video_value parameter (e.g., $10) in GTM and set it to track how much value each video interaction contributes. In GA4, create a custom metric for video_value to track the total monetary impact. Monitor in GA4: Create custom reports in GA4 to analyze user engagement (Watched_50) and financial outcomes (video_value) to optimize content strategy and performance.

Once you've set up and monitored your video goals in Google Analytics, you can analyze your campaign performance by visiting Conversions > Goals > Overview. Here, you'll discover comprehensive metrics including total goal completions, conversion rates, goal values, and visual representations of goal flows. Drill down into each goal to explore specific dimensions like traffic sources, mediums, and campaigns that contributed to goal achievements. Utilize custom reports, segments, and filters to deepen your analysis and gain actionable insights for optimizing your campaigns.

For a comprehensive video analysis in GA4, it's essential to register relevant video event parameters, such as: video_title: The title of the video being viewed. video_url: The URL of the video. video_percent: The percentage of the video watched (e.g., 50%, 100%). Once these parameters are captured, you can create an Exploration Report in GA4, where you can use these parameters as additional dimensions. This allows for deeper analysis of how users engage with your videos, enabling you to identify trends and optimize video content based on user behavior.

To track video goals in GA4: 1. Set up tracking with GTM for video events (like play, pause, completion). 2. Define your goals (e.g., 50% watched). 3. Assign values to those goals (e.g., $10 per video view). 4. Analyze in GA4 using the "Events" and "Conversions" reports. Simple, right? Just keep an eye on how users interact with your videos!

Uma ótima forma de entender onde o discurso do vídeo deixou de engajar o usuário é analisar a porcentagem de visualiza??o e testar diferentes momentos ou quebras de padr?o mental entre os vídeos irá fazer com que a aten??o seja mantida por mais tempo. é trabalhoso mas o resultado é incrível.

For a comprehensive analysis of your videos, it i important to register the relevant video event parameters, e.g.: - video_title - video_url - video_percent - ... Afterwards, you can create a exploration report and use these parameters as additional dimenions to drill down the analysis.

When tracking video goals in Google Analytics, consider the following: ??Audience Segmentation: Analyze video engagement by different audience segments, like new vs. returning users or device type. This can reveal preferences and improve targeting. ??User Journey Mapping: Look at how video interactions fit within the broader user journey. Videos that precede conversions or engagement spikes may be especially impactful. A/B Testing: Experiment with different video lengths, formats, and calls-to-action to see which combinations drive the highest engagement. ??Real-World Applications: Share insights or examples of how your video tracking data influenced marketing strategies or content creation, enhanc user engagement and business outcomes.

Aumentamos muito a convers?o das campanhas de vídeo integrando ADS e GA4, analisando por faixa de visualiza??o os perfis de usuários e criando varia??es de vídeos para remarketing. Recomendo.