How do you segment your content?

It's not just demographics. Look at similar problems, opportunities and behaviors that unite certain segments. You want to "define" your profiles.

Of the four common methods of segmentation: audience, stage, channel, and topic, audience and topic are my favorites! I love diving deep into topics using the They Ask You Answer method by Marcus Sheridan. As far as audience, I enjoy writing up personas and even naming them because 'talking to one person' is so much easier than talking to the masses.

Content segmentation can be done in the following ways: - Audience: Divide content based on demographics, interests, needs, and buying stage. Customize messages to resonate with specific target groups. - Buyer Journey: Tailor content for each stage (awareness, consideration, decision). Provide relevant information to guide prospects through the funnel. - Product/Service: Create content highlighting specific offerings and their unique benefits. Address different use cases and target industries. - Format and Channel: Adjust content based on where it will be published (blog, social media, email). Optimize for the platform's format and audience preferences.

One thing that worked for me and my company is searching for some of your customer's/viewers/commenters names on Google / Facebook and Linkedin. I found out a big portion of our buyers were very different from my expectations. I found the following aspects the most insightful: - page likes (FB) - (profile) pictures - education & profession

There are several ways to segment your content so that it's tailored to specific audiences. One way is to break it down by buyer personas. This means creating content that's targeted to different types of buyers, based on their demographics, interests, and pain points. You can also segment your content by the stage of the buyer's journey. For example, creating different content for the awareness, consideration, and decision stages. This will ensure that you're providing relevant information at each stage. And finally, you can segment your content by format. This could include blog posts, videos, infographics, and more.

Don't forget the other half of the funnel once they're done with the purchase decision. This includes content for now customers in their advocacy stage.

Also, you can segment for the following: - Problem Solving: Segment content to address common pain points. Offer solutions that showcase your product as the answer. - Personalization: Use data to create personalized content, addressing individual preferences. Include the recipient's name, past interactions, or relevant recommendations. - Language and Localization: Segment by language, region, or cultural preferences. Ensure content is relevant and resonates with different locales. - Content-Type: Segment by content format (blogs, videos, infographics). Provide variety while catering to audience preferences.

Let's dive into a game-changer: content channel segmentation. Your channels—website, blog, email, social media, video, podcast, webinar—matter. One powerful piece of content can rule them all. Adapt it: optimize for SEO on your website, craft engaging emails, share bites on social, podcast it, or go live in a webinar. Tailor your content to each channel's vibe. Be present where your audience is comfy, and watch your impact soar. ??

The more you luck around. The more you find out. So I recommend creating different channels (e.g. YouTube) where you talk about each of your 'content topics', because organic social media often segments your content by creating a Lookalike audience based on similar videos (topics) they watched or searched for. Example: 1 channel specifically about Mental Health 1 channel specifically about Physical Health And then looking at the data the platform gives you.

Effective content segmentation means tailoring your content to different stages of the customer journey and addressing specific pain points. In the awareness stage, create attention-grabbing blog or video posts. During the consideration stage, offer in-depth webinars or comparison content to help prospects explore solutions. In the decision stage, personalize your outreach, show off studies or provide product demos. For retention, keep your tribe/community active! Finally, in the advocacy stage, leverage UGC content and referral programs to turn satisfied customers into brand ambassadors. This strategic approach ensures your content resonates with your audience at every step of their journey, ultimately driving conversion and loyalty.

You can also consider the following AI tools as well: - MonkeyLearn: Provides text analysis and classification for content segmentation, enabling automatic categorization. - Lumen5: Uses AI to analyze and summarize written content, creating video segments for social media. - Clarabridge: Offers sentiment analysis and content categorization to segment customer feedback and reviews. - TextRazor: Utilizes natural language processing to extract entities and topics for content categorization. - Google Cloud Natural Language: Offers entity recognition, sentiment analysis, and content categorization using Google's NLP capabilities.

You can also A/B Test YouTube Thumbnails on Facebook Ads before publishing, so you start with the highest % CTR possible combinations of Thumbnail & Title. Learned this from The Diary of a CEO