How do you scale and automate product testing for different channels and platforms?

1 Define your goals and metrics

Before you start product testing, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to test the demand, usability, or satisfaction of your product? Do you want to compare different versions or features of your product? Do you want to test your product on different segments, markets, or channels? Depending on your goals, you need to define the appropriate metrics, such as conversion rate, retention rate, revenue, feedback, or ratings. You also need to set a baseline and a target for each metric, so you can evaluate the results and make data-driven decisions.

2 Choose your testing methods and tools

There are many ways to test your product, depending on your budget, timeline, and resources. Some of the most common methods are surveys, interviews, focus groups, usability tests, A/B tests, and multivariate tests. Each method has its advantages and disadvantages, so you need to choose the one that suits your needs and goals. You also need to select the right tools to conduct and analyze your tests, such as online platforms, software, or apps. Some of the popular tools are Google Forms, SurveyMonkey, UserTesting, Optimizely, and Google Analytics.

3 Segment and recruit your testers

One of the key factors for successful product testing is to segment and recruit your testers. You want to test your product on a representative sample of your target audience, so you can get reliable and relevant feedback. You also want to test your product on different segments, markets, or channels, so you can compare and optimize your performance. To segment and recruit your testers, you need to define your criteria, such as demographics, behaviors, preferences, or needs. You also need to use effective methods to reach and incentivize your testers, such as email, social media, referrals, or rewards.

4 Design and run your tests

Once you have your goals, metrics, methods, tools, and testers, you are ready to design and run your tests. You need to create a clear and concise test plan, that outlines the objectives, hypotheses, variables, procedures, and timelines of your tests. You also need to create a test script, that guides your testers through the tasks, questions, and scenarios of your tests. You need to ensure that your tests are consistent, valid, and ethical, and that you follow the best practices of your chosen method and tool.

5 Analyze and act on your results

The final step of product testing is to analyze and act on your results. You need to collect and organize your data, using tools such as spreadsheets, charts, or dashboards. You also need to interpret and report your findings, using methods such as descriptive statistics, inferential statistics, or visualizations. You need to highlight the key insights, trends, and patterns of your data, and how they relate to your goals and metrics. You also need to make recommendations and actions based on your results, such as improving, launching, or scaling your product, or conducting further tests.