Once you have a list of possible locations, you need to evaluate them based on various criteria. Visibility is important; consider how easy it is for customers to see and access your franchise, such as if it's on a busy street or near a landmark. It's also important to consider the amount of traffic that passes by your franchise every day, and how many of them are likely to stop and visit. Additionally, you should research the competition in your area and compare your franchise in terms of quality, price, and reputation. Costs should also be taken into account; think about how much it will cost to lease or buy the location, as well as utilities, maintenance, taxes, and insurance. Finally, research local laws and regulations that affect your franchise; do you need any permits, licenses, or approvals to operate in the location? You can use a location analysis tool or a spreadsheet to compare and rank your options based on these criteria. Additionally, it's beneficial to visit each location in person and talk to the owners, employees, customers, and neighbors to get a feel for the area and its potential.